Online branding course, "How to Brand Your Company or Product," being taught by marketing and branding expert.
(1888PressRelease) November 05, 2010 - Branding and marketing expert Barry Silverstein is teaching an innovative online course, "How to Brand Your Company or Product," at KSURF's Virtual University. Participants will learn insider tips on how to brand any company or product successfully.
"I've always believed small companies could build great brands, if they just knew the secrets of the big brand marketers and had the right tools," says instructor Barry Silverstein. "I've based this course on the strategies and techniques I used with world-class brand marketers. Using lots of examples, I show students how to apply these same concepts to any company or product, step by step, in an easy and fun course."
Topics covered in the course will include: Branding Basics (characteristics of a brand, famous brands, brand successes and failures), Developing a Brand Position (understanding the competition, understanding your audience, differentiating the brand, developing a brand positioning statement), The Brand Identity (how to name a brand, how to create a brand logo, how to create a brand slogan), Launching the Brand (Establishing a brand identity, packaging, bringing the brand to market) and Brand Marketing (strategies and tactics for marketing the brand, including the use of integrated media).
The course includes 5 lessons as well as interactive quiz modules, an easy-to-use discussion forum, and an optional final exam which can be taken by students desiring a formal grade in the course. Those who complete the class can earn CEU credits. While most educational sites charge for these credits, KSURF issues and maintains a permanent record of CEUs free of charge.
Enrollment for the course is open now. Unlike a traditional classroom, there is no waiting for classes to begin - students can enroll and start learning the same day. The instructor's "office" is open 24/7, and students can work at their own pace in their spare time from the comfort of their home or office.
This course is affordably priced at just $30 and no textbook is required. There are no prerequisites and anyone interested in building a brand for a company or product is invited to enroll in the class.
Barry Silverstein, the instructor, has more than thirty years of experience in branding and marketing. He is co-author of the book, The Breakaway Brand, and a contributing writer to Brandchannel.com, the leading online branding forum.\
For more information about How to Brand Your Company or Product, visit: http://vu.ksurf.net/catalog/4643.html
Online branding course, "How to Brand Your Company or Product," being taught by marketing and branding expert. 
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