The center of gravity on the Global Internet has shifted from the U.S. to international markets. Money has followed.
San Francisco, CA (1888PressRelease) October 30, 2008 - Palo Alto, CA-based international strategy consulting firm Global Internet Advisors today released its research White Paper “America’s Shrinking Presence on the Global Internet.”
“In the last 10 years the Internet has radically de-Americanized with profound strategic consequences for Internet CEOs, boards, VCs, investment bankers, government policy makers, and the entire U.S. economy,” said Eric J. Gerritsen, Principal of Palo Alto-based Global Internet Advisors (GIA).
“America now represents only 15%-20% of the Global Internet,” said GIA’s Gerritsen. “From now on the most money, the largest audiences, and the biggest opportunities for Internet growth will happen outside the United States. Tapping the revenue potential of gigantic new global Internet markets will be the number one driver of Internet company value for the next five years,” said Gerritsen.
Some of the key findings in the White Paper include:
• Percentage of global Internet users that are American – 15
• Year in which non-U.S. paid search market is bigger than the U.S. – 2009
• Percentage of global wireless Internet users that are American – 11
• America’s share of estimated $500 billion global e-commerce market in 2008 – 34%
• America’s Internet population rank – #2
• Percentage of global domain names owned and operated in America – 38
• American search query volume as percentage of global total – 26
• Percentage of Google’s Q2/08 revenues that came from non-U.S. sources – 52
• Rank, globally of U.S. broadband penetration – 25th
• Percentage of YouTube users that are in America – 25
“CEOs who do not fully understand America’s real position on the Global Internet are leaving big money on the table, short-changing their investors, and limiting employee opportunity,” said Gerritsen.
“America’s Shrinking Presence on the Global Internet” looks at key international market trends driving the globalization of the Internet; different strategies for expanding into global Internet markets; and analyses global Internet business environment scenarios over the next three years.
Global Internet Advisors is a Palo Alto, CA-based international strategy consulting firm focused on expanding Internet businesses into fast-growth international markets.
The center of gravity on the Global Internet has shifted from the U.S. to international markets. Money has followed. 
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