(1888PressRelease)
May 17, 2007 - You only have to mention Microsoft and you have end users drooling at the prospect of spending an absolute fortune. Are you paying just for the name? How many times have you bought some software made by Microsoft, because you think that it must be the best? Have you actually looked elsewhere? Personally I prefer to err on the side of caution and would like remind you that ‘all that glistens is not gold,’ perhaps throwing caution to the wind is where the consumer is going wrong.
What I am pondering, whilst I sit here in my ivory tower, is which way the consumer choice will go in the ‘Flash to Desktop’ debate, that seems to be all the rage within the community at the moment. The said community have decreed, quite wrongly as it happens that this will be a race between ‘designer label’ Adobe’s newest product Apollo and the specifically designed MDM Zinc.
This race however, is a rather unusual on two fronts, firstly, trying to find a comparison between Zinc and Apollo, that will make the race worthwhile is like trying to start out on a wet Monday morning to find the eighth wonder of the world, only to get as far as the end of your road and discover that you’ve left your sandwiches at home, secondly looking at the particular arena chosen am I the only one who gets the feeling that this time, the designer label is not exactly leading the way?
MDM Zinc is synonymous with Flash application development software; after all it was built specifically for the job. The two sit side by side, perfectly matched and nobody, not even the mighty Adobe, could deny this. The Adobe PR machine has been in full flow for a good few months now; Apollo is certainly making headway in the news and has been gathering great momentum but what I am asking myself is “will it be enough?”
Let’s look at it sensibly, are multimedia designers and developers going to turn their backs on Zinc, a software they trust, delivered by a manufacturer they trust, and move slyly across to Apollo, a software they don’t know much about yet and what they do know is based only on the ‘designer label’ impression. And once there they find that not only is the grass a rather nice shade of royal blue, but they’re actually in the wrong garden altogether?
The thing with ‘designer labels’ is that you don’t always get what’s shown on the outside of the box. Apollo may be taking all the headlines at the moment, but I should imagine that it is Zinc who have the hearts and minds of the people who matter.
