Sarasota-Bradenton, FL (1888PressRelease)
November 30, 2007 - The book publishing industry is changing in a big way and many authors should grasp the opportunity this presents to them. As digital presses get better and cheaper during the next few years most neighborhood printing shops may become de facto book publishers on demand. The attraction is that POD technology allows rapid book production of even a single copy at a reasonable cost. According to PRWeek some universitiesin USA are already implementing new and social media into their PR curricula as part of an effort to better prepare students for a future.
During 2005 mainstream publishers reduced the number of published titles by 10%-15% depending on category. At the On-Demand Conference in Philadelphia in May 2006, a study revealed that in a few years all printers will have digital presses, the basis of POD printing and publishing. Simultaneously at the WWW2006 Conference on Internet future in Edinburgh, Scotland, Sir Tim Berners-Lee, inventor of the World Wide Web, predicted the emergence of the Semantic Web. In a nutshell, it will be a super search expert system that should be able to advise you how to structure, promote, develop and market your bestseller taking into account every pertinent fact on the Internet at a particular point in time. Predictive Analytics at its best…
This means there are new and younger authors who are being educated today with a complete knowledge of the Internet, and the use of its communications facilities to evaluate, publicize and market their books using the latest available features of the world wide web. Older authors who rely on traditional publishing processes through agents and book publisher are clearly at a disadvantage.
Traditional publishers reject up to 98% of all the manuscripts submitted to them. But now there is no need to wait for years until an agent or publisher decides to consider ar manuscript. Veterans and retirees who want to publish their memoirs, diaries, life stories or even fiction based on their unusual experiences, can now avail themselves of POD services to get their books into print within weeks. The latest generations of computer savvy writers who are growing up with the benefits of the Internet are certainly taking advantage of these technologies.
21st Century Research publishes the “Print-on-Demand Publishers Directory 2008” which is designed for authors who are not able to format and design their own books on the computer. The companion "Print-on-Demand Printers Directory 2008" is designed to help unpublished authors who are familiar with online book design and formatting. The value of these directories lies in the fact that authors can pick and choose a POD service best suited to their needs and abilities. If a POD service does not perform to their satisfaction authors can take their business to a competitor.
Those who care to find out how to handle book-formatting software can deal directly with POD printers over the Internet and produce copies only when a sale is made. Here again the younger authors are learning those skills at school and present a very competitive community. Any author who does not take advantage of the self-publishing opportunities clearly works at a disadvantage, which will only increase as time progresses.
The Internet also provides numerous avenues of promotion for self-published authors. There are web sites for advertising, publicity, book reviews, distributors, wholesalers, thousands of independent bookstores, and a myriad of interest groups, associations, book clubs, churches, libraries, and colleges to choose from.
Authors can set up their own promotions by developing specialized lists of producers of TV and radio shows, as well as book review editors at newspapers and magazines. They can design their own web sites, blogs and podcasts while joining numerous groups to discuss their books. At all times authors can promote their books as often as they want and are in control of what, when, and where will be done. 21st Century Research also provides the tools for book promotion in form of specialized E-mail lists of editors in various print media. Check our blog: http://book-publicity.blogspot.com
In anticipation of these circumstances, 21st Century Research, is offering and developing several products to give self-publishing authors an advantage in the new world of publishing. These include:
1. Print-on-Demand Publishers Directory 2008
2. Print-on-Demand Printers Directory 2008
3. Top 100 or 200 Daily Newspaper Editors E-mail list
4. Top 100 Newspaper Book Review Editors E-mail list
5. Top 100 Magazine Editors E-mail list
6. Top 100 Weekly Newspaper Editor E-mail list
7. Top TV Show Producers in North America
8. Top Radio Show Producers in North America
No publisher is likely to promote and market a book as passionately and consistently as a dedicated author. In previous years this was not possible without spending a fortune. Today technology presents the author with an opportunity that improves and expands as time progresses. Those who ignore it are risking that their manuscripts may never see the light of day. Of course self-publishing authors must also learn to compose a compelling subject line of about 52 characters in their e-mails to capture the interest of the recipients. This means that their offer must appear unique, controversial and fascinating.
ABOUT 21st Century Research
This is a research firm established in 1974, which evaluates high technology markets within various industries on an international basis. Bohdan O. Szuprowicz, President, is a published author of several books and hundreds of articles in over 20 countries of the world. He is also an active member of Sarasota Fiction Writers Club, Sarasota Authors Connection and Sarasota Writers Forum as well as a member of the Schiehallion Club of Kinloch Rannoch.
Contact: Bohdan Szuprowicz, 941-496-7782, E-mail: maska5 ( @ ) comcast dot net
21st Century Research
462 Lake of the Woods Drive,
Venice, FL 34293, USA
E-mail: maska5 ( @ ) comcast dot net
