(1888PressRelease)
June 17, 2008 - TORONTO, ONTARIO - Yogen Fruz, a frozen yogurt chain with over 1,100 stores in over 20 countries, announced today that it has signed a master franchise agreement with Miami-based Frozen Guy LLC that will bring 21 stores to south Florida over the next eight years. The agreement is part of an aggressive program to secure a major scoop of the U.S. fro-yo market for Yogen Fruz’s signature create-your-own frozen yogurt/fruit blends.
The company has granted exclusive development rights to Frozen Guy LLC for all of south Florida below the Tampa-St. Petersburg area, including Palm Beach, Broward and Miami-Dade counties.
The company also has master franchise agreements in the Chicago, San Francisco and Los Angeles metropolitan areas, with the first two stores opened this past month in suburban Chicago’s Woodfield Shopping Center and San Francisco’s Embarcadero Center. Up to 1,000 U.S. outlets are planned by 2018, from small kiosks to mid-sized inline stores and larger sit-down outlets in strip plazas, shopping malls and regional shopping centers.
“South Florida has ideal demographics for frozen yogurt stores, not to mention the kind of weather where frozen treats are appealing year-round. This area was therefore a major target for our development efforts,” said Aaron Serruya, President of Yogen Fruz. “This agreement is an important step in our plans to lead the frozen yogurt category in the U.S. and we are fortunate to have the Frozen Guy LLC group help us focus on growth in this area.”
About Yogen Fruz
Yogen Fruz is a world leader in the frozen dessert category, with over 1,100 locations operating in over 20 countries. Yogen Fruz pioneered the frozen yogurt category in Canada when it opened its first store in 1986. It remains a category leader with its broad menu, unique blending system, added probiotic cultures, distinctive store design and more than two decades of global operation. For more information, visit www.yogenfruz.com.
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