(1888PressRelease)
April 03, 2008 - Delhi - Yahoo! Inc. has recently introduced a new media website that focuses on women and their daily lives. It has been said that it is the latest in a string of sites, which includes the ones made for gadget enthusiasts and food connoisseurs.
This new website ‘Shine’ would offer nine categories that range from fashion and beauty to even, parenting the child. This new initiative would canalize the women specific material from lifestyle publishers like Conde Nast and Hearst Corp. This development is likely to be received well by around 40 million women users that age between 25 and 54.
This development would enable Yahoo to be more relevant in this specific category. It has already been a top ranker in the US for technology site. Moreover, it also ranks good in the food lifestyle websites (HitWise). Now, looking at the Indian context of this development, reveals a few interesting facts.
A data from I-Cube Report (2007) tells that of the total users, around 11 percent consisted of working women and 6 percent were non working women. It combines to achieve a market penetration of 17 percent. This leaves a vast scope for women specific online advertising India.
For a bigger picture, there are a whole lot of advertisers that target Indian users, i.e., over 41,000 (IAMAI). Many of them would be representing the markets that deliver products or services, specifically for women. ‘Shine’ would facilitate the women and that part of online advertising India, which is specific to this demography.
Lot of activities are being planned to feature on the site. An editorial team has also been hired for publishing original content daily. Other Yahoo services like astrology, food and health will also be featured there in.
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