(1888PressRelease)
October 04, 2007 - Toronto, Canada – 1 litre™, an award-winning spring water with a revolutionary integrated cup, announced today that it is available for purchase at all Food Emporium locations on the East Coast. With this partnership, 1 litre™ will be sold individually in 1 liter and 1 half liter sizes in all stores throughout Manhattan and two stores in Connecticut. Cases of 1 litre™ will be available for purchase by request.
“We have carefully selected 1 litre™ based on its exceptional quality and taste, as well as its innovative design, which will appeal to our premium customer base,” said Hans Heer, Senior V.P., General Manager, The Food Emporium.
“We are so excited to be associated with a specialty grocer known for their premium quality food and beverages,” said Mitch Sibonney, COO of 1 litre™ water company. “The Food Emporium compliments our brand magnificently and is the perfect stepping stone for our retail expansion in the U.S.”
The Food Emporium will support the launch of 1 litre™ in its stores with table top and end cap displays.
Earlier this month, 1 litre™ was named Best Overall Concept and Best Bottle in PET at the 2007 bottledwaterworld awards, which honor product and packaging innovation, marketing creativity and overall design excellence in the bottled water industry.
About 1Litre
1 litre™ is an award-winning water drawn directly from two pristine sources in Canada and the USA. Its revolutionary design, which features an integrated cup, combined with a uniquely fresh, crisp, invigorating taste, has made 1 litre a must-have at the finest hotels, restaurants, casinos, spas and resorts in over 24 countries. The product is available in one liter and one half-liter sizes. For more information, visit www.1litre.com.
