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Wireless World Forum, Savka Andic Press Release - W2forum.com |
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13 SEP |
MobileYouth Reality Check: Findings From The New MobileYouth Report Highlight A Nation Of Conservative Teens Who Aren’t Sold On The Idea Of High-tech Handsets |
| Young people are more conservative in their adoption of new technology than you might think. Peer pressure and a desire to conform to their chosen group determines the success of a new product. Reality Check: Techno rebels? No. Conservative and wary of gadgetry? Yes. The mobile industry tends to picture adolescents as radical, ... |
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30 AUG |
Youth In Emerging Markets Account For Two Thirds Of Unsubscribed Mobile Users Worldwide And Drive $13.5 Billion In Spending Growth |
| The South Asian mobile youth market has taken off, with a growth rate of 694% projected for 2004-2007. Wireless World Forum's 2006 mobileYouth report has all the latest figures and relevant analysis. Mobile technology will play an increasingly important role within the emerging markets of China and India within the next few years. In these markets, ... |
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22 AUG |
Latest Research From MobileYouth: The Mobile Ten-year Old With The $30 000 Expense Account |
| The average ten year old will spend a total of $30 000 on mobile services over the course of a lifetime; half of this expenditure will occur before they turn 35. The mobileYouth 2006 report helps businesses to capitalize on this lucrative yet hard-to-reach youth market. Over the course of a lifetime, the average ten year old will consume nearly $30 000 worth of mobile services; by the time that ten year old reaches th ... |
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