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Wireless World Forum Press Release - W2forum.com |
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05 May |
The 3Cs Of Mobile Games – “Casual”, “Consumers” And “Community |
| Casual games built on a positive consumer experience and community. These are the 3 cornerstones of mobile games growth according to findings of Wireless World Forum’s mobile games Executive Research Panel– a group of over 20 senior mobile games executives who have contributed to the “Developing and Marketing Casual Mobile Games” report published today. Casual mobile games such as Tetris and chess are a growing segment – accounting for 52% of the $1.6 billion mobile games industry. However, prov ... |
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05 May |
Poor Consumer Experience And A “content Is King” Attitude Costs The Mobile Games Industry $3 Billion A Year |
| Difficulty in downloading games, lack of pricing transparency, little emphasis on customer loyalty and suspicion of games providers – key factors behind the poor customer experience that prevent the sector growing beyond $1.6 billion. These are the findings of Wireless World Forum’s executive research panel (ERP) in the “Creating a Compelling Mobile Games Consumer Experience” report launched today Less than 33% of the 177 million consumers who buy mobile games buy again – a situation that is destructive to both shareholder and customer ... |
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05 May |
Is Your Mom The Future Of Mobile Games |
| Although 177 million consumers will download titles in 2006, the growth of the $1.6 billion mobile games industry is beginning to slow. At the heart of the slowdown is a need to evolve the sector from focusing on young male core-gamers to older female casual consumers. Wireless World Forum’s mobile games Executive Research Panel (ERP) today launches “Understanding the Mobile Games Consumer” &ndas ... |
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21 MAR |
Data Services Fuel Growth In Spanish Mobile Market |
| Data from Wireless World Forum’s “Spain Mobile Market 2006” statistical handbook shows that the mobile market in Spain is in a strong position with revenues and subscriber numbers on the rise. Data from Wireless World Forum’s “Spain Mobile Market 2006” statistical handbook shows that the mobile market i ... |
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