(1888PressRelease)
May 26, 2007 - HenrichConsult.org announces the publication of the first of a series of White Papers on research conducted on behalf of clients.
This first of a kind White Paper covers the research conducted on the entertainment-education radio soap, NEVER TOO LATE in Thailand. HenrichConsult.org was involved in the creation of the NEVER TOO LATE series (101 episodes on national radio) both from a mediastrategy development process.
Communication goals were established, implemented through a collaborative scriptwriting process, aired over a year period and then research conducted primarily by research consultant, Christine Henrich.
This study, as presented in the White Paper, has shown the effectiveness of the entertainment-education strategy. It purposely engages the audience, causes them to think about issues brought up on the program and then to choose to make changes in their personal lives.
Entertainment-education is an effective tool to involve an audience in personal change.
HenrichConsult.org is a mediastrategy and educational consulting service offered for non-profits here in the USA and overseas.
For more information
email info ( @ ) HenrichConsult dot org
or call 434-878-3029.
