Austin-San Marcos, TX (1888PressRelease)
June 10, 2009 - Get Involved in a Focus Group (Limited space available) Whirlpool is focused on sales representatives to evaluate the direct sales market as a potential channel for distribution of an award winning product. Whirlpool is seeking individuals who are open minded to changing consumer behavior as well as eager to share their own personal experience.
The Fabric Freshener will be available for $81 rather than the $219 MSRP (a 63% savings which includes shipping direct to your doorstep!). Participants will be asked to provide feedback via online surveys.
How the Fabric Freshener Works
When a sweater smells stale or a suit has been crumpled, the Fabric Freshener does the work of a steamer and traditional clothesline without the manual labor. Consumers simply place up to three clothing items inside the appliance's garment bag, fill the reservoir with water, zip the bag and press the button – all without the use of harsh chemicals.
According to the Clothing Care National Habits and Practices survey, 75 percent of clothes that are sent to the dry cleaner are to remove wrinkles and odors -- not to remove visible stains. The Fabric Freshener directly addresses this by enabling consumers to extend the period between dry cleanings to help save time, effort and money.
“The Fabric Freshener comes in handy for the times you go out for just a couple hours, but then your jacket smells like the restaurant. Instead of paying for dry cleaning since it’s not really dirty, you can freshen it,” said Noel Dolan, Whirlpool representative. “For those who regularly drop clothes at the dry cleaner, the Fabric Freshener pays for itself in only a matter of months and is a greener option.”
To get involved:
1) Click on the survey link http://www.surveymonkey.com/s.aspx?sm=VqWRJothl_2b1BQukvMBqjPA_3d_3d
2) Or fill out the form and fax to Whirlpool (269-923-3681)
3) Or call/email the Fabric Freshener New Product Development Manager (269) 923-0336 or Dawn_N_Dolan ( @ ) Whirlpool dot com
Contact: Noel Dolan- Whirlpool
269.923.0336 Dawn_N_Dolan ( @ ) Whirlpool dot com
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