(1888PressRelease)
December 02, 2007 - 81% Say It Is A Personal EXPERIENCE With A Product!
With these types of numbers, it is no wonder event management and staffing companies are seeing an increase in their 2008 forecasted business plan. Stephanie Gallo of Barry Promotions, a national event management company, says that the 2008 outlook for Consumer Intercept Programs has increased by 30%, according to her company’s client’s 2008 business plans. Many of her clients are already planning their 2008 business plans, and are increasingly deciding to focus their marketing funds on un-traditional venues like in-store road-shows, guerilla marketing campaigns, and live concert samplings. Targeting our clients’ core customer base in non-traditional ways like street sampling and guerilla marketing is key. She calls it From the Mild to the Wild plan, and executes everything from in-store sampling to tossing bags of chips to concert goers. She states that “Getting the sample into the consumer’s hand so we can turn a prospective consumer into a loyal customer begins when they receive a free sample of the product or service.”
Promotional event staff is the consumer’s frontline connection to the product or service. They are paid to know about the product or service and present the information to the customer in a friendly, upbeat, and professional manner, with the hope of gaining the customer’s product loyalty.
Some new trends in event marketing are: lowering CPT (cost per touch) by capturing on site consumer data, and sending loyal customers special offers, coupons, or incentives to buy products or services to keep them devoted to the brand and make them into lifelong consumers. It would take 39 uncommitted customers to replace the lost lifetime value of a regular customer. Any type of consumer data capture is valuable to our clients. It is given to them after an event so they can carry their message forward.
