Baltimore, MD (1888PressRelease)
July 08, 2008 - 94% Of all text messages are read. Mobile marketing and advertising was worth a total of $255 million in the US and Europe in 2005, but will grow to exceed $1 billion by 2009, according to a May 2006 report from Visiongain. According to Cellular Online there were 2 billion mobile users globally in April 2006, including 160 million in the US and 343 million in Europe. The No.1 mobile Country was China, with 300 million users. According to Cellular Online 235 billion SMS messages were sent globally in the first quarter of 2006, an average of 36 texts per mobile user per month.
These and other compelling statistics are what prompted Derek Brown, CEO and search engine marketing guru at WebXsposure.com, to do a full investigation of the market, its applications, and ultimately, to discover a means to add the text message marketing service to his company's arsenal of online and interactive marketing tools.
"The growth of online marketing has established a path by which small and medium size businesses are now able to go down and compete on an even level with the 100 pound gorillas" Says Derek Brown, "Text message marketing gives that market another tool to use to bring themselves to market at a price they can afford, with results they simply can't ignore"
Text message marketing is the process by which businesses send a short, opt-in, marketing message (typically anywhere from 160 to 255 characters) to a customer's cell phone. Text message marketing is a direct, personal and cost-effective marketing tool. It provides great exposure for a businesses products or services, endears the target market to that businesses brand and enables the increase of internal marketing. Consumers everywhere (more than 233 million in the US) depend on their mobile phones as their primary communication tool. They take it with them wherever they go. Timely text marketing enables smart businesses to craft a well-planned text messaging campaign that puts their message on customers' cell phones.
"Text messaging is the new wave in marketing. More and more people are using text messaging, and now is the time to take advantage of that." Reports Mr. Brown. "The best part about text message marketing is that the info you send them stays on their phone! They are sure to see it later!"
WebXsposure offers clients various advanced tools including full campaign statistics and reports, a web based management interface, keywords and sub keyword campaign construction, and more. One "ready for market" service is aimed at the growing group of realtors. Realtors can have the capability to track and interact with their buyers by offering them INSTANT on the spot details and photos of the property. WebXsposure allows realtors to have the buyers initiate the contact in a non intrusive way. The home buyer sends in a simple text message, and the system responds with photos, pricing, and additional information instantly to their mobile phones. In addition, the system sends the listing real estate professional the mobile number of the prospect instantly while they are still at the house.
Other applications include contests, voting, mobile coupons, service updates, and more. A complete list of sample scenarios can be found with the main website at WebXsposure.com.
