Los Angeles-Long Beach, CA (1888PressRelease)
July 14, 2007 - The simplest definition of “viral marketing” is word of mouth or telling someone else about a product or service via e-mail, fax or phone. Viral marketing is currently one of the most powerful marketing tools on the internet and a blessing for small businesses of all types. Branding is an important aspect of viral marketing.
Four Key Anderson & Anderson Certified Providers are leading the way in this remarkable effort. They are Colbert Williams (Los Angeles), Carlos Todd (Charlotte, North Carolina), Gregory Kyles (Houston, Texas), and Shannon Munford (Gardena, California). In order to increase the presence of the Anderson & Anderson anger management model on the internet, George Anderson, his staff, and these providers began an aggressive internet marketing campaign using a combination of Press Releases, blogs, E-zine articles, radio, television and print media interviews, as well as magazine and internet advertisements. Colbert Williams produced the single and most effective marketing DVD for use by all Anderson & Anderson providers.
George Anderson and the other three providers mentioned above quickly arranged to adapt and use this DVD. Copies of the DVD now appear on all of the websites mentioned above as well as YouTube, MySpace and many other internet outlets. The response to this DVD has been off the charts.
Gregory Kyles produced two other DVDs designed to market the Anderson & Anderson Executive Coaching model, as well as Organizational Training.
These new DVDs are now in the process of modification for use by other providers.
Prior to this campaign, the Anderson & Anderson anger management curriculum was already the most widely used anger management model in the world. In spite of this fact, this campaign was a huge success in every measurable parameter, including website hits, link popularity, search engine saturation and key word verification.
During the month of June, www.andersonservices.com, the main Anderson & Anderson website, received 526,000 hits. Finally, there was an unprecedented increase in income derived from the sale of Anderson & Anderson client books, DVDs, posters, facilitator certification, classes, executive coaching, and consultation services.
