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23
Mar
2009

Using A Website Only For Lead Generation Is A Waste, As Customer Retention Is Equally Important

Using the company website only for lead generation is a waste, as nurturing and customer retention are equally important and feasible.


(1888PressRelease) March 23, 2009 - Londen – LEADSExplorer, the web service to identify online visitors by company name provided by Engago Technologies Ltd., allows increase lead generation, better lead and customer nurturing and improving customer retention.

Lead generation:
All websites have many methods and systems in place to drive traffic to their website form all kinds of sources: advertising, online advertising, directories, press releases,…
Once people have clicked on the link, it is up to the visitor to take action to contact the company using contact information or an online form.
However only 2-3% of all website visitors will ever contact you or make an inquiry.
Thus you are missing out on at least 97% of all potential buyers upfront.

LEADSExplorer reveals the company names and additional information of your website visitors in order to qualify them as leads using company information and the interest by the pages visited.

Using Internet data mining will allow finding contacts within the visiting company which will improve and increase your efficiency in cold calling (by telephone or email) as these companies are already interested.

Lead and customer nurturing:
LEADSExplorer shows the website visits together with the communications from the contact history in the CRM on a time chart.
This makes it possible to improve leads and customer nurturing as you can follow up on the reactions by visits upon your communications.
Moreover marketing and salesmen can adjust or change the messages to the interests shown on your website.

Customer retention:
Now it is possible to timely contact the customer if he visits again or is not visiting any more.
Allowing preparing suiting communications using the knowledge of their interest derived from the pages visited.

The post-click marketing solution LEADSExplorer will bring a significant increase in lead generation, improvement lead and customer nurturing and customer retention.

For further information please visit: www.LEADSExplorer.com

About Engago Technologies Ltd.
Engago Technologies Ltd. www.engago.com is a privately held company, developing, marketing and operating online services for businesses in B2B. The goal is to provide organizations with the web services they require to take full advantage of the new technologies of the digital age.

Contact: Info ( @ ) LEADSExplorer dot com +44 (0)208 242 4943

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Contact Information

Scott Donovan

Engago Technologies Ltd.

Voice: +44 (0)208 242 4943

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