(1888PressRelease)
March 18, 2008 - How do your customers really use your website? How do different patterns of usage affect customer success and satisfaction? User Centric answers these questions with LEOtrace™, a tool for conducting True Intent user testing. In True Intent testing, hundreds of users opt-in and allow tracking of behavior while they use a website as they normally would. They are also surveyed about success, satisfaction, and other usability concerns. User Centric has developed a unique method for understanding how different patterns of website usage affect customer success and satisfaction.
Users are asked to state a goal for using the website. For example, users might state their goal as ‘buy a phone'. But how do they go about completing this task? What pages are visited and in what sequence? There may be many ways to achieve the goal, but User Centric's method finds groups of users who approach the goal in the same way. The group's particular way of achieving their goal reflects their understanding of the website. Not groups defined by demographics, but groups defined by actual behavior on the site.
True Intent testing complements lab-based usability testing. Usability testing in the laboratory, which involves specifying tasks for users to complete, is vital for developing and assessing a website design. Once the website is operational, it is important to periodically evaluate its usability via un-moderated True Intent testing that looks at natural user behavior. True Intent studies depict what limits success and satisfaction based on how customers use the site to pursue their own goals. True Intent usability studies are also a complement to web analytics data which indicate what links people click, where users exit pages, etc, but cannot tell you why this is so. True Intent studies can reveal the ‘why' behind the patterns seen in web analytics data.
About User Centric, Inc.
User Centric is a global consulting firm that focuses on improving user experience. We apply our expertise to projects involving handhelds, web sites, software, medical devices, print, packaging, and telephony services. Experience, quality, value, global reach and outstanding client services set us apart. Our services include user research, user interface design consulting, information architecture, usability testing, user interface evaluations, eye tracking, and online surveys. Learn more about us at www.UserCentric.com.
About LEOtrace®, LLC.
LEOtrace® enables you to reach hundreds of users where and when they use your website. It is the first automatic testing system that combines web analytic data, activity-based questioning, and natural customer behavior that allow you to observe every user session and combine all user data into actionable insights. For more information about LEOtrace and how it can meet your business goals, visit www.leotrace.com.
