(1888PressRelease)
April 20, 2008 - Further diversifying itself from its primary role as an overall OEM manufacturer for some of Europe’s largest promotional products suppliers USB Source now aims their business model directly at the over 100,000 North American promotional products buyers and distributors. The addition of a premium digital picture frame division to the line of flash drives is best explained by spokesperson Peter Thomas.
“For a long time now our manufacturing and business model has been considering adding a digital picture frame division, we felt it perfectly complimented our flash drive division. What stopped us was the operating systems and hardware we found available were to put it mildly, crap!”
During a recent sourcing trip throughout China, USB Source engineers were able to verify and consummate a deal with a new supplier of digital frame components. The 2 companies put together the key pieces for a truly user-friendly digital picture frame. Previous generations of digital picture frames operated on a Chinese software paradigm that was found to be frustrating to the European and North American promotional products market.
USB Source Engineer Todd Shanston explains. “ The old digital picture frame operating systems ran on the premise of how usb devices should function in Asia. The problem with this paradigm was the interface was not Westernized and therefore very difficult to understand and nearly impossible to plug and play. We found that by designing a new main board with built-in memory and an M-Logic O/S solution it immediately made the use of these devices 20 times easier. The frames now have a Windows look interface, drag and drop functionality and 4 language screen options. This will be a hit in the U.S.”
USB Source and its manufacturing division in Shenzen has long been a manufacturer of OEM flash drives to some of the best know brand names in the industry. USB Source launches North American operations May 1st, 2008.
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