Lubbock, TX (1888PressRelease)
February 20, 2007 - On Monday, February 19, Freebirds World Burrito, Texas’ favorite fresh fast casual restaurant know for their Monster burritos, opened its second restaurant in Lubbock - its 17th location in Texas. The newest Lubbock restaurant is located at 1201 University Avenue across from Texas Tech campus located at the intersection of Broadway and University.
As with all Freebirds locations, the second Lubbock store will be personalized to the region with a black and white mural of Roy Orbison, a tribute to one of Texas’ most influential singer-songwriters and pioneers of rock and roll. Orbison, originally from Vernon, Texas, spent much of his youth in Fort Worth and Wink.
The University Avenue restaurant will also sport flying guitars and the ever-present Libby astride a custom-made Harley Davidson bursting not through the wall as in other Freebirds locations, but through the trunk of two 1960 Cadillacs. The antique cars signify the infamous Cadillac Ranch, a tribute to what many consider as America's best automobile, located along historic Route 66. Cadillac Ranch was created in 1974, the brainchild of Stanley Marsh III, the helium millionaire who owns the wheat field where it stands. A collective of artists called Ant Farm placed 10 Cadillacs nose-down, half-buried and facing west at the same angle as the Cheops' pyramids.
Along with the traditional trade dress elements which include metal and wood finishes accented by cloudscapes, brick walls, concrete floors, and a bright yellow and black color scheme, the new Lubbock Freebirds will feature a two-story atrium.
"Anyone familiar with Lubbock knows of its football fans’ non-traditional use of tortillas,” said Alan Hixon, CEO, Freebirds World Burrito. “Lucky for us, they’ve also shown favoritism to eating tortillas – especially when they’re skillfully filled to perfection and crafted into a mouth-watering Freebirds burrito.”
The new restaurant will employ 33 crew members. On opening day, the restaurant will open at 11:00 AM with their full menu of burritos, salads, quesadillas, tacos, and nachos.
With the second Lubbock location, the company has grown to 17 locations across Texas in the Austin, College Station, Dallas, Fort Worth, Houston, San Antonio and Lubbock markets. Several more stores are slated to open in 2007 including the company’s first location in San Marcos and one in Richardson.
About FREEB!RDS WORLD BURRITO
FREEB!RDS WORLD BURRITO, home of the Monster Burrito, is a privately owned company, headquartered in College Station, Texas. The company currently operates seventeen FREEB!RDS WORLD BURRITO restaurants in the state of Texas (Austin, College Station, Fort Worth, Dallas, Houston, San Antonio, and Lubbock). FREEB!RDS WORLD BURRITO serves an “awe-inspiring experience” with each customized burrito.
FREEB!RDS lives by their motto “I’m not afraid of MONSTERS, I eat ‘em.”
For more information, visit www.freebirds.com.
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