Twenty-Year-Old Cambridge University Student, Sebastian Salek, Launches Website That Uses Facebook 'Like' Button in New Advertising Concept
Sebastian Salek today unveiled www.TheLikeTree.com, an innovative advertising method that exploits viral advertising and the ubiquity of the Facebook 'like' button to promote customer's fan pages.
- (1888PressRelease) March 26, 2012 - The website invites visitors to buy Facebook 'like' buttons displayed on the homepage, thereby displaying details of their fan page when a user hovers their mouse over it. The button also invites users to 'like' the fan page and to visit it directly.
The Like Tree functions as a means of advertising for purchasers of the button who will enjoy the traffic that will build as the site grows. It is particularly advantageous to them in comparison to a typical banner advertisement because once their 'like' button is clicked by a user, the purchaser will be able to remain in the user's consciousness by posting status updates that appear on the user's Facebook newsfeed. It is also superior in terms of longevity - the site is intended to stay live for ten years (until 2022).
The buttons, arranged in a pyramid formation on the minimalistic homepage, range in price from £100 to £500 depending on their placement on the 'tree'. Potential purchasers include businesses, websites, bands, and anyone else who would benefit from publicising their brand with a dynamic and unique advertising method. In its first few days since launch, the site has seen almost 200 unique visitors a day.
Sebastian intends to use the money raised (a maximum of just over £100,000) to pay for the university fees of his brother and sister, who will both be subject to the increased rates that are being introduced in the UK in 2012. Any surplus will be donated to charity.
Originally from Hampshire, Sebastian is 20 years old and is in his second year of law at Clare College, Cambridge. Whilst this is the first web-based project he has unveiled to the public, he has also been working on others which he hopes can be scaled to become proper businesses.