(1888PressRelease)
December 03, 2008 - Its food grade compliant high security hologram. OptiGard™ is targeted at preventing the counterfeiting of branded goods or high value documents.
OptiGard™ is a highly secure hot foil hologram that combines overt security features with a covert, machine-readable feature for simple (genuine or counterfeit) authentication. Once fixed to a product the OptiGard™ hologram can be inspected visually and then interrogated using the new hand-held device if it is suspected of being a fake.
The new low cost reader is ergonomically designed with portability, convenience and ease-of-use in mind. Brand owners are able to quickly and efficiently swipe the reader over the OptiGard™ hologram to establish the authenticity of the item via a simple yes / no authentication on the reader.
Stewart Hefferman COO, TSSI commented, “OptiGard™ is an incredibly effective way of enhancing brand protection and preventing counterfeit of branded goods whilst reducing the risk of financial losses and damage to brand reputation. The new reader makes OptiGard™ the obvious choice for brand owners and provides fraud prevention that won’t cost you the earth.
Counterfeiting costs the UK economy dearly, something that must not be overlooked in today’s climate of economic uncertainty. [1]According to the UK Electronics Alliance (UKEA), counterfeit electronic components are entering the UK market in huge numbers costing the economy an estimated £1 bn a year. [2]Demand for counterfeit goods may also result in job losses as sales of genuine goods from manufacturers decline, adding to the pain of an already ailing economy.
TSSI Systems is targeting OptiGard™ at brand owners and security printers with the aim of preventing forgery in the retail and pharmaceutical sectors or forgery of high value printed documents. Potential applications for the technology range from commodity items including cigarettes, alcohol, CDs, DVDs and software through to luxury goods including clothing and fashion items as well as high value documents.
“Counterfeit goods cost brand owners millions of pounds each year and damage the profile of a brand. OptiGard™ is an incredibly effective way of preventing this cost in both financial terms and loss of reputation,” said Stewart Hefferman, COO, TSSI Systems.
About TSSI
TSSI, based in Swindon, UK, is leading supplier of technology solutions for the verification of personnel and documents. Its document verification, fingerprint biometrics and identification systems are used in over 20 countries worldwide; wherever proving the identity of individuals or documents is a necessity. TSSI's target markets include healthcare entities, retailers, pharmaceutical, airports and financial institutions. Its blue chip customer list includes Group 4 Securicor, NHS and the John Lewis Partnership.
For further information, contact Raz Sheikh on marketing ( @ ) tssi dot co dot uk or on +44 1793 747 700 dot
Media Contact:
Clodagh Boyle
Rainier PR
Tel: +44 (0) 20 7494 6570
cboyle ( @ ) rainierpr dot co.uk
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