(1888PressRelease)
September 26, 2009 - Total Sports Asia K.K. (TSA) has acquired the exclusive media distribution rights of D1 Grand Prix Professional Drift Series (D1GP) in Asia and the Middle East. Under the terms of the deal with D1GP media rights holder Sunpros Co. Ltd., of Tokyo, Japan, TSA will distribute on an exclusive basis all media rights of D1GP including free-to-air, cable, satellite, IPTV, broadband, mobile and DVD across all territories in Asia and the Middle East.
Founded in 1999 by Daijiro Inada and Keiichi “Drift King” Tsuchiya, D1GP has grown to be the number 1 professional drift series in the world with fans from all corners of the globe. Exhibition events have been held to wide acclaim internationally, including in the USA, UK, Malaysia and New Zealand and D1GP is one of the fastest growing motorsports series in the world.
Isao Saita, CEO of Sunpros and Executive Director of D1 Corporation said, “Speed, sound and smoke – nothing comes close to the power and excitement of D1 Grand Prix in the motor sports world. The sport of Drift racing is growing rapidly, with competitions already being held in more than 30 countries globally, and attracting an audience that cuts across a wide age and gender demographic. And as the pioneer of and the best Drift racing series, we are pleased to bring D1GP to television audiences worldwide.”
Saita added, “We have appointed Total Sports Asia as our official representative and are excited at the opportunity of bringing D1GP which is already the no.1 selling DVD series in Japan to our fans internationally”.
Chung See LIANG, Managing Director (Korea/Japan) of Total Sports Asia said, "We are extremely pleased with this new appointment and are thankful to D1 Corporation for the trust and confidence that they have placed in us. Drifting has grown enormously over the last few years and there are millions of D1GP fans all over the world.”
“Japan is the home of drift and D1GP is undoubtedly the world leader in this field. The popularity of drifting has been further enhanced thanks to the success of movies such as “The Fast and Furious” film series and we believe D1GP will very quickly become the most exciting and entertaining motorsports series in the world,” he added.
TSA will showcase D1GP at the upcoming Sportel Monaco from October 12 – 15, 2009. Please visit us at Stand F15, F16.
About Total Sports Asia:
Total Sports Asia (TSA) is Asia’s leading independent sports marketing agency with a dedicated team of nearly 100 sports marketing experts and seven offices in Kuala Lumpur, Bangkok, Shanghai, Beijing, Tokyo, Mumbai and Delhi. Its main business is media rights, sponsorship, events management and consulting.
TSA works with leading federations and rights holders from around the world including the media rights for the US Open Tennis Championship, Badminton World Federation and many more. TSA also works closely with major European football clubs and Formula 1 teams on sponsorship rights in Asia. TSA’s integrated marketing approach has seen it win significant consulting accounts in Asia.
For more info please visit www.totalsportsasia.com
For further information, please contact:
Chung See LIANG
Managing Director – Korea/Japan
Total Sports Asia K.K.
Tokyo, Japan
Tel +81 3 5777 0033
liang ( @ ) totalsportsasia dot co dot jp
www.totalsportsasia.com
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