(1888PressRelease)
February 05, 2008 - Old Fields, WV -- True Blue Coffee Roasters, the Organic Fair Trade coffee roaster, today announced the successful launch of the redesigned TrueBlueRoasters.com web site. The Old Fields, WV-based company last launched its original web site in July 2006 and became one the first 100% Fair Trade coffee roasters to go online that was headquartered in the state of West Virginia.
The newly designed site has enhanced capabilities to make online shopping for their entire line of Organic Fair Trade coffees a very easy process for customers. The redesigned site features an easy and secure single page checkout that dramatically cuts the customers' time spent in the checkout process.
"True Blue Coffee Roasters has already created a strong brand, and a name that is synonymous with high-quality and great customer service," said Mark Murphy, chief marketing officer for True Blue Coffee Roasters. "The next steps are to refine that brand on-line, and strengthen our position as the finest Organic Fair Trade coffee available on-line and in retail stores, cafes, restaurants, hotels, and other fine establishments."
The web site will also be a source of information to the growing number of wholesale accounts that True Blue Coffee Roasters supplies. The company is now approaching 100 wholesale accounts in several states in the U.S.
With their new enhanced online presence, along with their growing sales force, True Blue Coffee Roasters has made significant strides in acquiring market-share in the highly-competitive gourmet coffee industry.
"With our highest-quality line of Organic Fair Trade coffees, our rapidly growing on-line presence, and our ambitious sales force, we hope to continue to expand even more rapidly in 2008." said Murphy.
About True Blue Coffee Roasters
True Blue Coffee Roasters, located high in the mountains of Eastern West Virginia, expertly roasts the freshest Organic Fair Trade gourmet coffees-which were made available to the public in July 2006. Exceedingly passionate and consistent with their super-premium line of gourmet coffees, True Blue Coffee Roasters will settle for nothing short of perfection. For their customers, this guarantees a memorable gourmet coffee experience every time. For more information, please visit their website at http://www.trueblueroasters.com
Contact Information
True Blue Coffee Roasters
Robert Luzader- Chief Operations Officer
PO Box 202
Old Fields, WV 26845
Phone: 304-434-4102
Email: info ( @ ) trueblueroasters dot com
Media who wish to obtain a Media Kit or request interviews with Robert Luzader should contact (304) 434-4102 or info ( @ ) trueblueroasters dot com
