(1888PressRelease)
August 11, 2009 - Entertainment World Developers Private Limited (EWDPL) has always believed that besides creating world-class retail infrastructure, their role is really to promote consumption. By providing the emerging Indian consumers access to a wider bouquet of brands. So that modern retail creates fresh desire, generates new demand.
EWDPL’s new concept is therefore to create RETAILOCRACY and a level playing field between what is considered traditional retail and what is construed as modern retail. Expand the market for modern retail, by promoting consumption and innovating retail thus enabling emerging and aspiring manufacturers and brands to enter malls.
Treasure Showcase is the new face of Indian retail realty. It is an opportunity for every manufacturer / brand with a vision to gain from modern retail and take their product / brand across the nation. Treasure Showcase will offer Indian manufacturers and brands a platform to showcase their products / brands in the domestic market and an opportunity to have direct contact with customers.
With Treasure Showcase, the effort is to enable more Indian products and brands to benefit from modern retail, with retail intelligence and a new revenue model. Here, emerging brands will rub shoulders with established brands under the same roof. Besides, it will also increase footfalls, drawing in people who are currently non-mall customers, giving them greater choice.
Mr. Manish Kalani, Managing Director, EWDPL, strongly believes that, “everyone should gain from the emergence of modern retail – manufacturers, brands, retail realty developers and most of all consumers. While India’s aggregate consumption is set to quadruple by 2025, the emerging middle class in metros, cities and towns will significantly drive consumption across categories. Thus, creating the need for a whole new generation of brands that are young, trendy and affordable. “
“Treasure Showcase brings you mall management experience, operational and retail expertise, trend spotting and an opportunity to be alongside the world’s best brands and reach customers directly. Further, management information system and data will be shared to ensure a profitable and efficient business.” Further added by Mr. Kalani
Mr. Gaurav Marya, President Franchise India, strategic partners for Treasure Showcase, explaining this new concept of modern retailing, says, “Internationally revenue sharing model is getting popular and we feel this will unleash a new era in India.”
A unique no rent, no CAM, no deposit, no maintenance concept. Treasure Showcase will feature in 20 malls in 11 states across India by 2011, offering 1 million sq.ft. of international quality retail space on a revenue sharing partnership model. The cities include – Mohali, Lucknow, Agra, Bareilly, Udaipur, Ujjain, Indore, Jabalpur, Bhilai, Raipur, Kolkata, Vadodara, Amaravati, Nanded, Mumbai, Pune, Hyderabad, Bangalore, Chennai and Thiruvanathapuram with categories like Apparel, Footwear, Electronics, Food, Accessories, Cosmetics, Jewellery and Home.
The group is expecting a revenue generation of over 500 crores by 2011 from Treasure Showcase. A substantial amount of approximately 300 crores will be invested in creating and promoting Treasure Showcase which would include the cost of real estate. “The whole concept will be based on a transparent / pre-determined margin sharing revenue model,” added Mr. Kalani.
“This concept would have a great impact on the real estate industry as more realty players will formally join the fray, which will lead to market expansion for modern retail even before FDI in retail gets clearance,” added Mr. Marya.
About EWDPL
Entertainment World Developers Private Limited (EWDPL) is a frontrunner in creating and operating Shopping Malls, Residential Townships and Hospitality projects under the brand name ‘Treasure’. Promoted by Mr. Manish Kalani, EWDPL’s vision is to become India’s largest mall owner and operator in emerging India by 2011. EWDPL now intends to partner with emerging manufacturers / products / brands and invite them into malls across India.
About Franchise India
Franchise India Brands Limited is a franchise-specialized group, promoted by Franchise India Holdings Ltd. - Asia’s Largest Franchise & Retail Solution Company. Franchise India Brands was established on a fundamental principle: to invest in small and mid-market companies that demonstrate the prospective for franchising. With a wide experience in franchise development, business expansion, financial and operational expertise, they provide the structure to grow, develop and expand various business models. With an objective of national and international expansion, Franchise India Brands are looking for experienced and qualified business partners to support, grow and develop their concepts both nationally and internationally.
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