(1888PressRelease)
April 26, 2009 - Now more simple to use than ever and listing prices for thousands of air fares, car hire suppliers and hotels, the new asap.co.uk website allows tourists to get the best choice on value for money deals from market-leading suppliers, something that is vital as the credit crunch rolls on.
asap.co.uk allows tourists to get quick comparisons of prices on the most recent deals from leading brands like British Airways, Opodo, Alamo, Holiday Autos, Ebookers and others and helps travellers to pick from a big range of travel options and prices from one website.
Launched initially by the Internet business specialists behind award-winning Carrentals.co.uk, the revamped asap.co.uk website allows tourists to compare prices faster and also contains the very latest travel industry news and blog entries to give the visitor a full travel resource.
Gareth Robinson, marketing director at asap.co.uk, said, “We know that asap.co.uk has a loyal customer base in place already, so we wanted to expand our offering for them. With that in mind we launched improvements to the site which helps both business and leisure travellers have a bigger choice of great deals.”
The asap.co.uk website uses an exclusive technology named cost per acquisition (CPA) which allows it to give both customers and providers a better price comparison service. asap.co.uk claims that the conventional pay-per-click (PPC) technology in place with its competitors reduces the choice of offers customers can access.
Gareth Robinson went on, “What PPC does is allow sites like TravelSupermarket to create their own revenue streams from site visitors clicking through to suppliers’ sites, with each click through generating money for the comparator. As such any company which pays for ads can rack up big expenses for the privilege, meaning that a lot of providers won’t work with the PPC model. This of course means a reduced choice of suppliers for customers.”
“We approach it by engaging with a massive number of travel and car hire suppliers so that customers get clear comparisons of deals. On the back of that we get a commission on actual reservations, so we benefit from offering people more choice.”
With asap.co.uk search results are shown in price order, together with details of the company providing the service. Visitors can then go straight to the supplier’s site, which retains the travel details, and read more about the options and book if they choose.
For more information visit www.asap.co.uk
About asap.co.uk
Asap.co.uk is a leading travel comparison site, featuring the latest deals from airlines, car hire companies and hotels. It allows both business and leisure travellers to compare the best prices and book directly with the supplier. www.asap.co.uk
Asap.co.uk is part of ASAP Ventures, a specialist in the online arena, with over 10 years’ experience in creating and developing high performing websites in markets ranging from travel and recycling to dating and promotions. The company has expanded significantly over the last five years through a programme of domain name acquisition and development, with the company’s portfolio of websites attracting tens of millions of visitors and creating over US$200 million in sales for their partners.
ASAP Ventures now operates four offices - three in the UK and one in Australia.
Media Contact
Rachel Builder & Debbie Williams
Context
T: 01625 511966
F: 01625 511967
asap ( @ ) contextpr dot co.uk
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