(1888PressRelease)
November 19, 2008 - The annual food and beverage consumer survey by Corona Research of Denver, Colorado showed Growing Consumer Concerns about Food Safety. A major reason we believe that food safety will continue as a major consumer concern is the strength of some of the consumer beliefs unearthed by the Corona study. Only 58% of the respondents said they were confident meat could be traced back to a specific group of cattle at a processing plant, much less the individual animal. 91% said they would be willing to pay more for traceable beef than for non-traced beef. Additionally, 67% said they would frequent stores that used traceability services on their perishable products.
The mission at TraceGains (www.TraceGains.com) is to protect the brand of food and beverage clients by eliminating problems before product is shipped to the customer. According to William Pape, Founder and Executive Vice President at TraceGains, “The strength of these consumer concerns will naturally decline somewhat as time passes since the last major food safety incident. However, what we have seen in the past is that each subsequent food safety scare has pushed the intensity of consumer concern higher than the previous high. The trend is clearly towards more concern by consumers to have their food traced. We do not see any change in this long-term trend.”
Avoid a Recall
The best outcome for a recall is preventing the recall in the first place. TraceGains continuously monitors the enterprise, co-packers, contract manufacturers, and upstream suppliers for compliance with business rules and regulation mandates. Real-time alerting and risk assessment adds an extra safety net and layer of brand protection. Continuous Compliance and a Risk Assessment dashboard bring exception-based management capabilities to the entire organization.
Minimize Recall Damage
If a problem does occur this unique solution can minimize the brand damage by using patented recall trace-back and track-forward technologies. A recall alert can be initiated within minutes, reducing potentially bad news to one news cycle, and saving customers millions of dollars in long-term brand rehabilitation costs. The Recall Detective analyzes critical risk factors, going beyond material movement tracking; the Recall Minimizer provides instant multiple scenarios for reduced brand damage.
Increase Profits
By correlating and analyzing previously disparate data sets in the value chain, only TraceGains makes it possible to connect upstream inputs, suppliers, and raw materials to downstream outcomes such product quality or customer satisfaction. Firms can coach or replace poorly performing suppliers and counteract profit-draining events within the enterprise, as well perpetuate positive practices internally and throughout the supply chain, to achieve complete profit optimization.
According to Gary Nowacki, CEO of TraceGains, “Stuff happens. No matter how well HACCP, GMP, GAP or other systems work. Our solution continuously monitors all critical supply chain risk points, both within and outside the four walls of an enterprise. The system alerts busy managers to high-risk potential problems on an exception basis, so they can take action on the most critical and preventable problems before they are received for processing or shipped to customers.”
TraceGains Inc.
www.tracegains.com
Marc Simony, Director of Marketing
traceability ( @ ) tracegains dot com
(303)682-9898
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