(1888PressRelease)
April 24, 2008 - For almost a decade TR Cutler, Inc. (www.trcutlerinc.com) has been the leader in public relations efforts for the manufacturing sector. According to leading manufacturing journalist and CEO, Thomas R. Cutler, “Many manufacturers have been reluctant to move forward with a large scale PR campaign because it’s new, unfamiliar, and unsure of how to quantify the success of such an effort.” Cutler developed a new short-term Manufacturing Media PR Blitz which includes 90 Press Releases in 90 Days.
Beyond simply authoring these press releases, Cutler’s team distributes them to a wide variety of important media source including dissemination to the proprietary Manufacturing Media Consortium, a group of 3200 plus journalists, editors, economists, and freelance writers all contributing to media coverage regarding the manufacturing and industrial sectors. Cutler notes, “Most of the content is already on a client’s website. There is usually ample content, since PR has not been conducted previously. If there are specific goals such as new product announcements, tradeshow events, new hires, that information can be included in the 90 day campaign.”
Metrics to Quantify Effectiveness of the Campaign:
• PR Pickup Reports issued monthly to demonstrate a sampling of the media coverage
• Google Report issued monthly to show how the company is ranking in key word searches
• Call-to-Action Measurements (telephone inquiries, online inquiries, website traffic)
• Conversion-to-Sales (Traffic that converts to a sale provides ROI and cost-justification for continuing the campaign.)
Special Promotion: 25,000 American Airlines AAdvantage® Miles.
American Airlines AAdvantage® mileage vouchers in 25,000 mile denominations will be provided at the conclusion of each 90 day Manufacturing Media PR Blitz program. These vouchers are a special promotion being awarded for a limited time. The mileage vouchers will be sent via Federal Express along with the final reports within 30 days of the program completion.
American Airlines reserves the right to change the AAdvantage program at any time without notice. American Airlines is not responsible for the products or services offered by other participating companies. For complete details about the AAdvantage program, visit www.aa.com. AmericanAirlines and AAdvantage are registered trademarks of American Airlines, Inc.
TR Cutler, Inc. develops the headlines, core PR message, and keywords, ten days prior to the Manufacturing Media PR Blitz launch date. Exact pricing and campaign launch dates are secured by calling TR Cutler, Inc. at 888-902-0300 or via email at trcutler ( @ ) trcutlerinc dot com dot
TR Cutler, Inc.
www.trcutlerinc.com
Thomas Cutler
trcutler ( @ ) trcutlerinc dot com
888-902-0300
