(1888PressRelease)
May 30, 2009 - Asia’s leading integrated sports marketing agency, Total Sports Asia (TSA), has struck a deal with Moser Baer Entertainment Ltd (MBE), enabling MBE to sell and distribute the official Manchester United DVDs of the 2007/08 season for the territory of India, marking the beginning of a series of acquisitions that TSA India plans to undertake.
The DVDs are part of the official club merchandise and are released during the end of every season. The three titles - Official Manchester United End of Season Review 2007/08, 2008 UEFA Champions League Final and Manchester United’s Road to Moscow would be available for the Indian market exclusively through Moser Baer at existing retail sales points and exclusive outlets across the country.
With the burgeoning football landscape and the growing number of Manchester United fans in India, the launch of Manchester United DVDs would allow fans to take home memories of the 2007/2008 season where Manchester United were the English Premier League (EPL) and Champions League winners.
Suvrangsu Mukherjee, Managing Director of TSA India had this to say: “We’re exploring the trends in a constantly changing sports & entertainment market and are hoping to structure innovative ways to bring sports to consumers. With around 20 million fans in India, Manchester United is by far the most followed football club in the country and we’re happy to partner with Moser Baer and with their extensive distribution network, football fans from across the country would be able to enjoy these DVDs. The official DVDs give fans a chance to take home a piece of memorabilia and relive the winning moments for the rest of their lives”.
Moser Baer Entertainment’s Chief Executive, Harish Dayani aaded: “Moser Baer business model is based on “Consumer Delight” through a vast range of content and affordable product available at a consumer door step. We are already in various genres like Films, Television content, content for education, Tourism Children & Devotional. With this association with TSA, we will foray into sports arena and bring to our consumers “Manchester United” in their homes”.
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