Chicago, IL (1888PressRelease)
December 06, 2008 - ST. LOUIS - Total Hockey recently announced its latest endeavor: launching the charitable program, Hockey Heroes. Hockey Heroes is dedicated to providing the opportunity to play hockey to those who otherwise might not have the means. As part of their commitment to further grow and develop the game of hockey, Total Hockey is working to expose hockey and increase interest among America’s youth.
In addition to fundraising activities, Hockey Heroes implements a variety of initiatives to further develop the game of hockey by educating players on proper techniques, correct equipment fitting and usage, as well as providing tips on safety strategies.
“Total Hockey has long supported efforts to grow the game and has offered support to organizations that are themselves integral to youth hockey. Now we are formalizing these efforts by developing an umbrella program under which diverse initiatives will be organized,” said Michael Benoit, president of Total Hockey. “Our mission with Hockey Heroes is to make these grow-the-game efforts more regular, more measurable, and more effective.”
Partnered with USA Hockey, Total Hockey plans to utilize Hockey Heroes to sponsor a variety of charitable hockey organizations in the upcoming years. The USA Hockey Foundation was selected as the premier organization to kick off Hockey Heroes’ fundraising efforts. Customers have the opportunity to make a $1 donation at checkout both online at totalhockey.net and at all Total Hockey retail stores. Every time a customer chooses to add a one dollar donation to their transaction, Total Hockey will match that contribution.
Future donations and services will support an array of non-profit hockey organizations, programs and causes, which will be selected in part by USA Hockey.
About Total Hockey
Total Hockey is a privately held hockey equipment retailer based in St. Louis, Mo., that is dedicated to providing the latest in hockey equipment, superior quality merchandise and excellent customer service. Committed to growing the game of hockey, Total Hockey partnered with USA Hockey and is The Official Ice Hockey Equipment Retailer of USA Hockey. In 2008, Inc. magazine named Total Hockey one of the fastest growing privately owned companies in the United States. Founded in 1998, Total Hockey has embarked on a broad-scale expansion in specialty hockey operations and now has seven retail stores in the greater St. Louis and Chicago areas, as well as an e-commerce facility at totalhockey.net. For more information, call toll-free at 866.929.6699.
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