Orlando, FL (1888PressRelease)
November 22, 2008 - Applicant Tree (http://www.applicanttree.com/), an internet job board that pays applicants each time their full resume is viewed, will now be a subsidiary of newly established parent company Three Stars Media (http://www.threestarsmedia.com/).
Three Stars Media (TSM), an industry leader in their field, collects marketing leads through online job boards with the simple philosophy that an individual is more open to considering advertising offers while applying for a job than at any other time in his or her life. With advertising offers that are of keen interest to job seekers built into the application process, TSM is able to offer listing services to employers throughout the country at little or no cost. In addition, the associated advertising enables TSM to never have to charge applicants, keeping them in step with competitors.
Applicant Tree takes that philosophy one step further by actually paying job applicants for each full download of his or her resume. The ideology behind traditional recruitment services is that job applicants can be bought or traded as a commodity, but receive no reward for their talents and resources, which is at the very heart of the industry. To reverse this inequity, Applicant Tree charges a small amount to employers to view only the resumes that actually meet their requirements and then half of that amount will be passed directly on to the applicant. This is a huge cost savings to employers as the associated fees are a fraction typically paid to leading Internet job boards, and a veritable boon to applicants who have never had the opportunity to be paid for their job search before.
This approach will attract passive job seekers, i.e. those who are already comfortable at their present job, but who will also consider a more attractive offer should one be presented. With the option to be paid for their time, these individuals will be far more likely to post their resume than under the current non-paid model currently employed by most major job boards.
Three Stars Media, an international marketing company with offices around the globe, is headquartered in Orlando. The company and its corporate services can be further explored on the Internet at www.threestarsmedia.com or 3starsmedia.com. Applicant Tree, a wholly owned subsidiary of Three Stars Media, can be found on the Web at www.applicanttree.com.
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