What Makes us Different?
Media professionals are slammed every day with a staggering number of news releases, media advisories, event invitations, phone calls, faxes and emails. At best – AT BEST – such journalists will be able to follow up on a handful of those queries on any given day; generally it averages out to even less.
Needless to say, it takes something very special to get your voice heard above the din. And by a journalists’ standard, that “something special” is measured by responding to one simple question:
IS IT NEWSWORTHY?
This Just In is about news. We believe that every company has its own unique qualities and proficiencies that are newsworthy. The challenge lies in uncovering the real stories, then delivering them in a strategic, targeted campaign.
Founded in 1997 by Kelly M. Mooney, This Just In, Inc.(TJI) is a full-service public relations firm specializing in business-to-consumer communications. Okay, so you’ve heard that a million times from other agencies. Yes, that is what we do. But what we’re renowned for is our passion. As a comparatively small agency with low overhead, TJI has two key advantages that benefit the client:
1) Our services are offered at a highly competitive rate;
2) We accept only the work that most interests us.
Granted, this second point may sound selfish. But by partnering with businesses that we find interesting, our work feels more like a pursuit. Such devotion motivates us to become much more than a vendor; we are an extension of our clients’ business. By pouring our passion into telling our clients' stories, we generate an equally passionate response from the media.