(1888PressRelease)
October 01, 2007 - (Chicago, IL. Montreal, QC) - The Vanguard agency announces the creation of the Bright Eyes Designer Outreach Program, a new chapter of the cutting-edge Public Relations and Branding agency.
There are no strange ceremonies, no bizarre costumes. All you need to be a part of this exclusive group is design talent and a drive to succeed. It takes a special breed to recognize the talent and creative vision that separates the contenders from the pretenders in the fashion industry, and it takes a true innovator to transform this talent into a career that makes the fashion industry stand up and take notice. The Vanguard is giving a select group of emerging designers the chance to work one on one with their industry spies to gather intelligence and develop a fresh outlook on what it takes to be the next big thing in fashion.
From concept to launch, The Bright Eyes Designer Outreach Program (BEDOP) engages these designers in a one-month journey to teach them all the aspects of a successful PR campaign and how it works: from how to draft a press release to selecting the perfect brand name to picking and choosing a database of industry professionals to pitch their line to.
At the commencement of the program, designers will graduate The BEDOP with all the tools necessary to expand their brand vision and launch their label into the world of publicity. The Vanguard hand picks all applicants to ensure they share the same philosophy, style, and vision the firm embodies. Founder Kristin Janishefski says, “We created this division to “pay it forward” to all those out there that are just as passionate about fashion and design as we are, but don’t have the huge budgets to fork out to an agency that just wants to take their money. We work with our chosen few on a rate for the program that is well under the norm. We want to mentor these designers and really teach them how the pr world works. I really want to take care of them, because the best part about my job is seeing the sparkle in their ears when we have helped them achieve the impossible. Young designers exhibit an appreciation that we were the firm that believed in them, when they thought their line was nothing more than a dream.”
About the agency:
The Vanguard is a full-service public relations and branding agency representing cutting edge fashion, beauty, and lifestyle accounts. We specialize in brand building campaigns and product launches to create excitement among the media, buyers and industry professionals. We defy convention, embrace the new and unique, and signal new directions. We are passionate about creating innovative, attention-grabbing news angles that get our clients booked in high-profile print and industry trade publications, on television and radio, and in New Media. We align ourselves with note worthy celebrities that support and embody the same uniqueness, style, and trend setting attitude that our firm represents.
www.thevanguardpr.com
CONTACT: THE VANGUARD PR
514.510.5227
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