Phoenix-Mesa, AZ (1888PressRelease)
May 20, 2009 - The McRae Agency, a full-service public relations agency, has been hired by AMF bowling to promote Scottsdale Lanes, located in Scottsdale, Ariz. The center received a major makeover which has upgraded the popular bowling destination with many new amenities, from the snack bar to the upscale bar area. The center features “Extreme Bowling” at night, complete with music videos and nightclub effects.
The McRae Agency is coordinating the AMF Scottsdale Lanes re-grand opening that will introduce the updated center into the local community. The agency’s scope of work includes multiple events, media relations and a promotion with Susan G. Komen, called Bowl for the Cure.
About The McRae Agency:
Established in 1995, The McRae Agency is a leading boutique public relations agency with offices in San Diego and Scottsdale, Ariz. (Phoenix). The McRae Agency works in a variety of industries, including green products and services, consumer goods (from food and beverage to home improvement and building products); retail and shopping centers; business-to-business; real estate, architecture/construction/design; restaurant and hospitality; education; and technology. Social media is a specialty of the firms.
About AMF:
AMF Bowling Centers, Inc. is the world’s largest owner and operator of bowling centers, with 304 centers in the United States. Over 20 million bowling enthusiasts a year choose AMF’s traditional and 300 centers as their destination, bowling more than 100 million games. AMF is where America goes bowling.
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