Los Angeles-Long Beach, CA (1888PressRelease)
June 30, 2010 - Al & Ed's Autosound is announcing the acquisition of inaugural event Italian Stampede from Lamborghini Club America and LETTER SIX. The Italian Stampede event is a Lamborghini only drive to Concorso Italiano taking place the second week in August 2010.
The event will operate under the same name and will continue to take place on Thursday, August 12, 2010. However, the event is now open to ALL Italian car makes and models. i.e. Alfa Romeo, Fiat, Ferrari, Lamborghini, Maserati, etc. The idea behind this is to celebrate the passion and excitement for these brands by commemorating with a drive; a back to basics drive parading to the largest Italian car meet in the world; arriving in style with 100 Italian automobiles to Concorso Italiano.
"Successful acquisitions are built upon cultural fit, the integrity of the leaders and the energy behind their combined vision; this acquisition clearly has all three," said Gabi Mashal, President of Al & Ed's Autosound.
Joy Loo, co-founder of Italian Stampede and Principal of LETTER SIX, was equally pleased with the Al & Ed's Autosound acquisition. "The alignment of these two brands, their cultures, reputations and collective resources made this union very compelling. We believe the combined forces will result in great benefits for this year's Italian Stampede and ongoing future events," Loo stated.
"We are thrilled with the brand synergy of Al & Ed's Autosound and the Italian Stampede. The opportunities are endless considering the depth, expertise and quality of client relationships," said Andrew Romanowski, co-founder of Italian Stampede and President of Lamborghini Club America.
About Italian Stampede
An all Italian car make and model drive to Monterey; converging at Concorso Italiano. For more information, please visit www.italianstampede.com
About Al & Ed's Autosound
Founded in 1954, Al & Ed's Autosound has grown to become the largest mobile electronics specialist with more than 20 Southern California stores. As a recognized leader in the mobile electronics industry, Al & Ed's Autosound has been an instrumental partner in the pioneering of innovations such as FM radio for cars, cassette players for cars and the first car alarms, and is viewed within the mobile electronics industry as a barometer for the industry in Southern California. For more information, please visit www.al-eds.com.
About LETTER SIX
LETTER SIX is an Orange County based full service interactive marketing agency with over 40 years cumulative experience in web design, social media marketing and video production. LETTER SIX builds brands and drives engagement by initiating results driven and imaginative campaigns and applications. The agency is always working on new ways to engage, inform, excite, connect with what consumers want to learn and provide avenues for active brand conversation. For more information, please visit www.lettersix.com.
About Lamborghini Club America
The Lamborghini Club America (LCA) was founded 1975, in Beverly Hills, California on the premise of uniting Lamborghini members, exchanging thoughts about technical problems and simply enjoying the automobile brand. The club is open to Lambo owners and enthusiasts worldwide. LCA has grown into the world's largest Lamborghini club and the only factory authorized club in North America. LCA also publishes a quarterly magazine called La Vita Lamborghini. For more information, please visit www.lamborghiniclubamerica.com.
Contact:
Joy Loo
LETTER SIX
949.334.7566
joy ( @ ) lettersix dot com
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