Dallas, TX (1888PressRelease)
June 12, 2008 - According to The Hard Truth About Soft-Selling, the first in-depth critique of the “no-sell” selling craze by behavioral scientist George W. Dudley and Baylor University professor Dr. Jeff Tanner, the sales profession has lost its way─ and perhaps its mind. Tricked out business cards no longer feature up-front designations like “agent” or “sales”. Salespeople have become posers. Companies try to camouflage their sales activities. “We don’t have salespeople,” they insist. “We have advisors.”
It’s not just the sales profession either. Attorneys, accountants, journalists, public intellectuals, celebrity scientists and consultants use it to court clients and win customers. So do academics, members of the clergy and other non-traditional sales types to get what they want.
The Hard Truth About Soft-Selling has been enthusiastically greeted by a wide spectrum of sales and non-sales professionals alike. Thoroughly distinct, it confronts some of the most popular beliefs governing sales practices today. Dudley and Tanner examine what this “client-centered” selling promised, and what it has delivered. Mostly, the soft-selling approach has produced a generation of conflicted, over-trained professional visitors who are emotionally cut off from the traditional vigor of their profession.
The authors offer a thoughtful and challenging counterpoint to the soft-selling craze, and convincingly remind salespeople everywhere what it means to sell with honor, pride, and intention. Truly ethical salespeople don’t have to apologize for who they are or what they do regardless of their selling style.
Behavioral Sciences Research Press is a small Dallas, TX publishing company with a large international reach. BSRP’s scientific reports including “Where In The World Can You Find An Honest Salesperson?” and “Women: Bosses from Hell?” have captured the attention of worldwide media. Please visit www.hardtruthaboutsoftselling.com .
To schedule an interview with Dudley or Tanner, or to request more information, please contact Elaine Krackau, PR by the Book, 512-733-5145 or elaine ( @ ) prbythebook dot com; www.prbythebook.com.
###
