(1888PressRelease)
September 27, 2006 - The U.S. Hispanic buying power is currently $736 billion dollars, but what makes this figure even more remarkable is its growth potential in the near future. Hispanic buying power is increasing by 8% each year, which is two times faster than non-Hispanic buying power. According to the Selig Center for Economic Growth at the University of Georgia, by 2010, it is projected that U.S. Hispanic buying power will reach 1 trillion dollars.
At this time, only a modest percentage of Hispanic Internet users are reached through any one particular web site. The Dalai Group’s network increase to over 400 web sites is an exceptional accomplishment for targeting the U.S. Hispanic market. Those advertising agencies and advertisers who cater to the Hispanic market can appreciate the importance of this development. “The expansion of the U.S. Hispanic network was a response to several of our Fortune 500 clients who were looking for additional advertising space in a market with limited online advertising exposure,” says Pilar Lazzati, VP of Interactive Marketing at The Dalai Group.
The Dalai Group’s Hispanic division aims to help advertisers diversify their business ventures through the effective combination of strategy and placement. The Dalai Group’s capabilities not only include advertising campaigns that stand apart from the crowd and deliver successful results, but also the ability to place advertisements in front of the desired target market. With over 400 targeted web sites that vary in subject and interest, companies will be able to connect with a larger percentage of the Hispanic population through widespread exposure. These web sites range from finance to entertainment, to healthcare, and represent a wide variety of interests that are common in everyday life. The Dalai Group’s unique understanding of the diverse U.S. Hispanic population distinguishes them as a leader in the ethnic marketing world.
About the Dalai Group
The Dalai Group is a powerhouse in online marketing. They provide clients with their expertise in creativity, language and culture. Their use of cutting edge technology, strategies and thorough analysis has set them apart from competitors worldwide. They are a full service agency that provides not only a complete range of online advertising solutions including: web development, banners and pops, leads, opt-in email and email appending, but also traditional print and direct marketing. The Dalai Group also specializes in branding, media buying and planning, list management and brokerage, and campaign implementation. The Dalai Group’s worldwide client base demonstrates their adaptability, flexibility and creativity in the constantly changing world of marketing. For more information, please visit www.dalaigroup.com.
