The Bra Recyclers and Leading Lady Intimate Apparel Partner to Achieve 'The Perfect Fit'
The Bra Recyclers announced strategic partnership with Leading Lady. The partnership will provide a unique opportunity for both companies to 'go-green' while continuing to expand their outreach in communities around the country.
- Phoenix-Mesa, AZ (1888PressRelease) April 02, 2012 - The Bra Recyclers, an Arizona based recycling company uniquely specializing in the recycling of gently used bras, have announced a strategic partnership with Leading Lady, a premiere nursing and full figure intimate apparel company. The partnership will provide a unique opportunity for both companies to 'go-green' while continuing to expand their outreach in communities around the country by providing bras that gives women in transition the extra 'lift' they need on their journey back to self-sufficiency.
"Leading Lady is proud to support Bra Recyclers, an organization that is innovative, resourceful and truly green," said Leading Lady President Mark Corrado. "Our partnership is designed to inspire confidence in women in transition, while also inspiring Leading Lady customers across the country to get involved."
"We are so excited to partner with a company that is community and environmentally focused," states Elaine Birks-Mitchell, CEO and Founder of The Bra Recyclers. "Leading Lady Intimate Apparel is known for celebrating and supporting women, and we are proud to share their bras with the women we serve. We currently support 58 organizations throughout the nation and frequently receive requests for full figure bras. Unfortunately, such a high demand for full figure bras has been a challenge to keep up with. We often times ration how many we give out to ensure we keep some in inventory. By partnering with Leading Lady, fulfilling request for full figure bras and our increasing request for nursing bras, will be more achievable."
The Children's Receiving Home of Sacramento is one such shelter with a high demand for recycled bras of larger sizes. "Often times, they come to us with nothing and we provide them with everything from socks and shoes to school uniforms. We have a problem obtaining donations of larger-sized bras for the older teenage girls. Nobody thinks of a 16 year old girl as being a size 16 and wearing 40DD bras. It is embarrassing for these girls to not have a bra to wear," said Tanya Kravchuk, staff member at the Children's Receiving Home of Sacramento.
In addition to providing encouragement and support to women and girls in need, The Bra Recyclers and Leading Lady will be doing their part to prevent the number of reusable textiles entering the waste stream. According to SMART (Secondary Materials and Recycled Textiles Association), the average person throws away over 10 pounds of clothing annually. This accounts for 2.5 billion tons of waste that can be kept from landfills.
For more information about The Bra Recyclers, including charity organizations they support please visit www.brarecycling.com.
About The Bra Recyclers:
The Bra Recyclers is based in Gilbert, AZ. A recycling company specializing in recycling bras, the organization does its part to help the environment by delaying the amount of unused bras and textiles that go to landfills, thus reducing the pressure on virgin resources. For more information, visit www.brarecycling.com and follow us on Facebook and Twitter.
About Leading Lady:
Since 1939, Leading Lady, a premiere nursing and full figure intimate apparel company, has been dedicated to creating comfortably functional, remarkably affordable, stylish and easy-to-wear bras, camis and sleepwear. Featuring quality lingerie designed especially to fit real women, Leading Lady instills confidence from the intimates - out.
For more than 70 years, Leading Lady has expertly manufactured nursing and full figure bras for top brands and retailers across North America. Now, Leading Lady's comprehensive line of quality nursing and full figure intimates can be purchased directly online at LeadingLady.com, making it easier than ever for women to find their style and fit for an exceptional value.
A family owned and operated company, Leading Lady is proud to celebrate "Leading Ladies" everywhere through its products, programs and philanthropic activities. Leading Lady supports a variety of organizations and issues relevant to women across the country.
Visit www.leadinglady.com, and follow Leading Lady on Facebook and Twitter. For Leading Lady media inquiries, please contact Steel Peach Communications at Jodi ( @ ) steelpeachcommunications dot com or Erin ( @ ) steelpeachcommunications dot com