A desk calendar created by school students and volunteers to promote Thailand's northern capital, Chiang Mai, attracts global attention for its simplicity and innovation.
(1888PressRelease) October 02, 2007 - Thailand's Tourism and Sports Minister H.E. Dr Suvit Yodmani will address an invited audience of hotel general managers, city officials, and senior travel trade representatives on the subject of : "Chiang Mai's Tourism Industry in 2008 and Beyond" on 5th October 2007 at the Sofitel Riverside Hotel, Chiang Mai.
The occasion marks the official launch of the "Chiang Mai Charity Calendar" an innovative promotional tool for the Lanna capital created by school children and local volunteers. Already catching the attention of the international travel press, the simple but attractive high quality desk calendar features 13 images painted by students of all ages and nationalities from Prem Tinsulanonda International School, reflecting why they think "Chiang Mai is a Wonderful Place to Live"
The 40-page non-profit calendar contains five pages of promotional text portraying a clear message that the city has now become a destination in its own right, and a prime location for leisure, sports, conferences, medical tourism, high-quality shopping, and permanent retirement. It seeks to completely dispel the old notion that Chiang Mai is just a stopover, with a hard-hitting page entitled "A Week is Not Enough"
It reminds readers that the city remained cut off from the world at large for over 600 years, and that the last stretch of paved road was not completed until 1972 - a year after the Apollo 15 crews had driven vehicles on the moon. This relative isolation it points out, gives the city an "enduring aura...you can still feel today" and despite modern development: " the high buildings, highways, and hypermarkets bow deferentially to antiquity, and in many cases, their clumsy presence only serves to intensify the aesthetic beauty of the city's many historical monuments – ancient chedis or graceful golden spires gloriously upstaging trendy modern architecture"
The "Children helping Children" calendar was printed at cost, and self-financed by volunteers with no sponsorship or advertising. It sells for Baht 100.- (approx US$3) and proceeds will be donated to charities for children when the production expenses are covered. The print run was 10,000 copies, and its distribution world-wide as a gift through hotels, travel agents, airlines and corporate companies, as well as by visiting tourists, will help visitor arrivals, encourage an increased length of stay, and help needy children.
A message in the calendar from Mr Junnapong Saranak, Director of the Tourism Authority of Thailand Northern Region 1 states that the calendar is a "unique product and may even become a collector's item"