(1888PressRelease)
April 02, 2009 - Taxi Media’s general manager Andre Coetzee will continue in his current role with a focus on managing and driving the sales division of the combined company while Taxi Promotions founder and managing director Asher Moses will become chief executive. The newly-merged outfit will trade under the long established Taxi Media brand name.
The deal sees Taxi Promotions take over Taxi Media’s fleet, creating a combined fleet of 4800 vehicles. The new entity will become the UK’s largest taxi advertising firm, with a turnover of £10million.
Clear Channel Outdoor chief executive Barry Sayer, said: “This is a positive move for Clear Channel Outdoor and Taxi Promotions which will ensure healthy competition in the taxi advertising marketplace. When Taxi Promotions approached us, we were impressed by the company’s passion and vision for the future. We believe that, under the direction of new chief executive Asher Moses, the Taxi Media business and staff will be in good hands.”
Moses said of the deal: “Taxi Media and Taxi Promotions are the perfect synergy – this deal brings the broad market base of Taxi Media together with the operational excellence of Taxi Promotions. We will be setting new standards in the industry and look forward to working with specialists and agencies to offer clients the most accountable and credible taxi advertising solutions.”
For further information, please contact:
Georgina Lipscomb
Propeller Group
T: 0870 066 4608/ 07737 388414
E: georgina.lipscomb ( @ ) propellergroup dot com
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