(1888PressRelease)
October 17, 2008 - “pRomo™, which stands for the Phone Retrieval Of Mobile Offers, has far exceeded expectations, with hundreds of people a month in one store using the program” according to John Maier, President and Founder of iMAN Wireless. “pRomo is an on demand SMS text messaging application for mobile phones and PCs” according to Maier, “where you just text the word “SUBWAY” from your mobile phone or PC to the address given and receive a mobile coupon back to your mobile phone instantly”. pRomo and iMAN wireless are both powered by coRe™, the application of we-R-you that was built from the ground up for complete integrated functionality.
Arlene Slizewski co-owner of the Crystal Lake Subway franchise where the first promotion was held said “this is such an easy to use program and it lets me change the promotion at any time and in an instant! I just type the new promotion into the text box, press save and it instantly changes the offer. I no longer have to wait for a promotion to expire especially if it’s not achieving the desired results as we’ve had in the past with print media that I’m stuck with once it runs. My customers think the pRomo program is cool; they love it!” Beyond cool, the promotion won Ms. Slizewski a creative marketing award from SUBWAY.
Ms. Slizewski also pointed out that her sales with high school students have greatly increased: “the students don’t usually read the print media but they sure do carry their cell phones. It’s also been fascinating watching the kids teach the adults how to send the text to get the coupon on demand”, continued Ms. Slizewski. “Every Monday I have a new promotion with pRomo and every Monday I get the greatest number of customers requesting the mobile coupon. Everybody has a cell phone and my customers never have to worry that they forgot their print coupons at home anymore and that makes them happy and my promotion successful”. SUBWAY considers the promotion so successful that it will now make it available to its other franchisees.
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