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31
Jul
2009

Study Shows That A Small Business Without A Website Is Virtually Invisible

A recent study shows that consumers turn to search engines for local business information in ever increasing numbers; however only 44% of small businesses have a website. The cost of developing a website can prohibitive. Now one company has solved the problem for hundreds of small businesses.


(1888PressRelease) July 31, 2009 - More and more the consumer looks to the Internet to provide information on the products and services they want and need. However, as a recent study has shown, while 66% of consumers search the Internet for local small business information, only 44% of small businesses have a web site. The end result is that the small local business without a website is virtually invisible to these local consumers.

“According to the Nielsen Online Custom Survey from WebVisible, Inc.,” stated Dale Stefancic, co-owner of Entrepreneurs On Call, “92% of consumers have first researched a product on the Internet, and then have purchased that product locally at least once. The end result is that the business that has a website is much more likely to end up with that consumer in their local store. The Internet no longer serves the global marketplace exclusively but now impacts directly the sales of the smalllocal business. Without a website to direct and inform the local customer, a small local business will soon no longer stand any chance of real local success.”

This creates a real quandary for the small local business, as the design of even the most basic of websites can run into thousands of dollars. In today’s economy, a website is not economically feasible for some. Small businesses have a tendency to spend money on more traditional forms of advertising such as newspaper, Yellow Page ads and television. However, the same study shows that 50% of consumers turn to the Internet first, followed by only 24% for Yellow Pages, 4% for local newspapers and 1% for television.

“This does not make sense,” stated Mr. Stefancic, “in that the small business owner is spending their advertising dollars in the wrong place. This is the reason we developed More Local Business Online. Now, any small business can develop a website and draw that local traffic, often for less than the cost of a single newspaper advertisement.”

More Local Business Online provides a 130 page manual and 5 volumes of simple to follow, point and click tutorials, These manuals and tutorials provide all the information necessary for any small business to develop and maintain their own website.

Simple point-and-click, copy-and-paste instructions allow the local business to begin to attract local traffic to their business through the development of a local web presence. Hundreds of templates and graphics are included with the program.

“We consider using video tutorials” stated Mike Claggett, co-owner of Entrepreneurs On Call, “but found that many consumers became easily frustrated using this technology. Our system allows for printing the information directly. The manuals and tutorials walk the owner or employee through the process step-by-step from start to finish. When the task is completed, the item is simply checked off and the next step is taken.”

Ongoing support is provided by Entrepreneurs On Call through phone, webinars, training calls and an online forum. The company offers a money back guarantee on all their products.

More information is available at the group’s website or by contacting them using the information below.

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Study Shows That A Small Business Without A Website Is Virtually Invisible by Don Mccauley Icm, Mtc, Ch

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Dale Stefancic

Don Mccauley Icm, Mtc, C h

28462

Voice: 440-463-7095

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