(1888PressRelease)
September 10, 2009 - In the last 2 years, as many as 200 new organizations across various industry verticals have started franchising. Today, an integrated approach to brand development, brand positioning, product-to-market positioning, channel identity standards and compelling B2B market messages for establishing and sustaining a leadership position is the dire need of the franchise & retail industry. Franchise India Holding Limited organized India’s exclusive BRAND CONCLAVE – a two day workshop on Franchise Brand Building, under its Knowledge Series platform, September 4th-5th 2009, Taj Lands End, Mumbai.
The conclave was attended by the most prominent names in the industry like Mr. Harish Bijoor, CEO, Harish Bijoor Consults Inc., Mr. Ratan Jalan, Founder & Principal Consultant, Medium Healthcare Marketing, Mr Jagdeep Kapoor, Brand Guru & CMD, Samsika Marketing Consultant, Mr. Raghu Vishwanath, Managing Director, Vertebrand, Prof DVR Sheshadri, Visiting Faculty (Marketing), IIM Bangalore, and many more.
The workshop highlighted the workable ideas on increasing market share through strategic branding, marketing mix for right branding, branding with small capital outlay, managing brand with multi brand portfolio and so on. All the issues that were addressed in the forum were to persuade the desired target segment to patronize their chosen brand over competitors.
As remarked by Mr. Gaurav Marya, President, Franchise India, “The workshop was organized to bring together some of the best brand leaders on a single platform to share their expertise and experiences on how to tackle the issues faced by marketing professionals today. Through keynote speeches, roundtable discussions, think-tank sessions, debate and informal discussions, the marketers will acquire the art of branding and master the science of marketing.”
The conclave was attended by the CEOs, Directors and Business owners of all franchise formats including startup, emerging and existing franchisors, marketing and brand heads, national and state franchise managers, retail heads, franchise & retail consultants.
Franchise India, Asia’s largest franchise, licensing and retail solutions company since 1999, has been known for taking diverse initiatives for the benefit of the franchise and retail fraternity in India. To empower a change in outlook, business conduct, creating new opportunities and promoting business growth is the motto of Franchise India.
About the Organizers
Franchise India Holdings Limited (FIHL) is Asia’s largest integrated franchise and retail solution provider since 1999. Franchise India is an authority on franchising, licensing, retail, real estate and marketing having helped numerous investors in the country to become entrepreneurs. FIHL assists local investors with its 41 offices worldwide.
For further media information, kindly contact at Fourth Estate:
Richa Narang @ 9999881085 / richa.narang ( @ ) fourthestateindia dot com
Ph: 91 11 41015633, 26534193. Fax: 91 11 41655806
FIHL – Payal Gupta @ 9268564544/ Email: gpayal ( @ ) franchiseindia dot net
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