(1888PressRelease)
November 27, 2007 - Rochester, MI -- Now is the time to lay the foundation for a more profitable holiday season, new year, and long term future, according to Ron Geskey, a senior marketing executive and author.Geskey says “One reason is that the combination of only modest increases in consumer spending (some categories will be down) and increased competition creates tough market conditions in which to grow sales, market share and profit. “
If your new or small business needs a shot of adrenaline to get moving during the holiday season and in the new year, you should read Geskey's new book, "David vs. Goliath: Guerrilla Media Buying for Small Business, A New Way to Win."
David vs. Goliath” is a written especially for small/mid size business owners, entrepreneurs, and others who want to grow their business, but may lack the capital to expand their marketing efforts,” says Geskey.
How can a small business ever hope to compete with a large corporation? Like the mythical battle where David took down the giant Goliath, Geskey’s book provides small business owners with an innovative strategy for increasing market share and profit margins without investing more dollars in marketing.
Many small businesses can increase Share of Market and Profitability by increasing their Share Voice-- by using and buying traditional and non traditional media more efficiently and effectively. “David vs. Goliath” teaches readers the basics of what they need to know to plan and buy media to realize 50-200% increases in effectiveness and ROI.
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About the Author
Ron Geskey, CEO of 2020:Marketing Communications LLC, has over 30 years of senior account and media management experience at Leo Burnett, D'Arcy, Campbell Ewald and General Motors R*Works. He has a masters degree from Southern Illinois University, doctoral work at Texas Tech, and professional education at Northwestern, Wharton, and MSU.
For More Information
http://www.amazon.com/David-vs-Goliath-Guerilla-Business/dp/0978511727/re f=pd_bbs_sr_1/002-3602918-5893648?ie=UTF8&s=books&qid=1193939640&sr=8-1
Contact:
Ron Geskey
2020:Marketing Communications LLC
Rochester, MI
Phone 248-894-1151
Email: marketing2020 ( @ ) aol dot com
Web Site: http://www.growmarketshare.biz
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