(1888PressRelease)
November 19, 2008 - www.PropertyGuru.com.sg, Singapore’s leading real estate website used by 220,000 house-hunters every month, launches a national outdoor advertising campaign created by Rocket X Media. Buses and taxis splashed in red houses, prominent PropertyGuru logo and “The FASTEST way to FIND A HOME” strapline, will be seen across the Island starting this month.
Rocket X Media, highly familiar with the local property scene and with many real estate accounts under their portfolio, has been appointed as PropertyGuru’s creative agency. To support PropertyGuru's newly revamped website, Rocket X Media has adopted a visually arresting creative concept highlighting PropertyGuru's corporate logo together with bold colours and images. The campaign aptly fulfills the marketing and branding objectives of www.PropertyGuru.com.sg.
The first phase of the creative is direct and attention-grabbing, with the primary objective of increasing brand awareness among Consumers, Real Estate Agents and Property Developers. The campaign also aims to highlight the speed and convenience benefits of finding property online with www.PropertyGuru.com.sg.
“PropertyGuru has been embraced by house-hunters and property advertisers since its launch in 2007 and monthly users have grown from 28,000 to 220,000 in 2008 alone. This campaign will further enhance awareness, augment our positioning in the marketplace and reinforce our brand as THE place to find property and property information online” stated Jani Rautiainen and Steve Melhuish, co-founders of www.PropertyGuru.com.sg.
PropertyGuru works with prominent Singapore and overseas real estate developers, agencies and agents to provide instant access to 25,000 properties online. It also offers property alerts, monthly newsletters, expert mortgage advice, real estate market news, pricing trends, new property launches, condo directories, HDB guides and online consumer property questions and answers service.
About PropertyGuru
www.propertyguru.com.sg is Singapore’s leading consumer property portal and was created by AllProperty Media Pte Ltd, a local firm established in 2006. The website is used by 220,000 property-searchers every month and its traffic has grown by over 400% this year.
PropertyGuru focuses exclusively on the real estate sector, which enables it to offer innovative services and website usability designed specifically for the property industry and consumers searching for property. This includes property alerts, monthly newsletters, free mortgage advice, real estate market trends and news, new property launches by property developers, condo directories, consumer property advice and Asia’s first mobile agent listing service. PropertyGuru works closely with Singapore and overseas real estate developers, real estate agents (4,000 existing members) as well as financial services and home related advertisers to promote their brands and products to a targeted, affluent group of property-searchers.
PropertyGuru is regularly featured in the media, including Financial Times, Today, Expat Living and Marketing Magazine this year. The website was also winner of the CNBC International Property Awards 2008 for ‘Best Property Portal in Singapore’.
For more information, please visit www.PropertyGuru.com.sg
About Rocket X Media Pte Ltd:
A leading creative advertising agency based in Singapore, Rocket X is dedicated in creating eXponetial demand for its clients’ products and services. It employs uncommon sense to create eXtraordinary ideas. Key accounts include Contact Singapore, Standard Chartered Bank, Keppel Land, Volvo, Certis CISCO (Security), Mapletree Investments and many more. Rocket X is an affiliate of TBWA Singapore.
For more information, please visit www.rocketxmedia.com
For more information or media enquiries, please contact:
Steve Melhuish
AllProperty Media Pte Ltd
40B Sago Street
Singapore 059029
Tel: +65 6238 5971
Email: steve ( @ ) allproperty dot com dot sg
http://www.propertyguru.com.sg
Marc Nicholson
Rocket X Media Pte Ltd
Tel : +65 6323 5167
Email: marc ( @ ) rocketxmedia dot com
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