Social Media Ranks Small Business Tops Among Competitors
Small businesses throughout the world who engage in social media, at one time or another, question the return on investment of time spent updating social profiles when performing small business marketing.
- (1888PressRelease) October 07, 2010 - Palo Alto, California - More businesses than ever are trying to figure out ways to generate additional sales, customers and leads, or replace a sales person they can no longer afford, with social media marketing activities promising to bring profits flowing through their doors.
That''s why Pacific Business Centers decided to introduce their tested and proven system for using social media with no investment to make a bold statement on their industry''s slow progress with social media.
"We quickly became fascinated by the power of social media. We looked at our social media efforts as an experiment we would learn something from in a couple of years but were stunned to see that it brought us meaningful business early on" according to Joe Laurent Dhollande, CEO.
In a recently released tongue-in-cheek video based upon Michael Scott of the hit television show "The Office", Pacific Business Centers pokes fun at their own enthusiasm for social media while making several points regarding social media for small businesses:
• The difference of attitude between "real friends" and "social media friends"
• The fallacy that equates popularity on social media automatically leads to return-on-investment or ROI
• The value of involving all employees within a small business in engaging with the communities they serve is vital
Pacific Business Centers estimates that 78% of their workforce actively engages in social networking activities that support the company social media efforts while providing high ROI.
"We recognized that the lines between professional lives and personal lives blurred a long time ago and we embraced the idea that our company''s social networking activities can be an interesting component of our employee''s personal networks, and vice-versa, while maintaining company sales goals"
Pacific Business Centers offers a wide range of on-demand office in a shared infrastructure environment. and is a fast growing company based in Palo Alto, CA, with 48 employees and $10 million in annual revenue, became active with Social Media six months ago - encouraging employees to spend time on Facebook, Twitter, LinkedIn, and other social networking sites during business hours. Today their Facebook page ranks #1 in the office business centers and on-demand office space industry, with 62% more "likes" than the main page of its largest competitor, a $1.5 billion company 150 times its size. Pacific Business Centers Clients' have access to furnished offices, conference rooms, VoIP telephony, unified messaging, answering services, IT support, admin support, bookkeeping services, and online legal library under a pay-per-use hosted model PBC refers to as Workplace-As-A-ServiceTM.
To find out more about Pacific Business Systems social media strategy, go to http://www.pbcoffices.com/blog