(1888PressRelease)
May 20, 2009 - Irvine, CA - Wise Window has released a case study on Channing Tatum’s latest starring film, Fighting. Among the findings, Wise Window observed the volume of online conversations shot up 14 times in less than two weeks prior to release, with a maximum daily volume of 174 opinions. Conversation volume surrounding the movie immediately dropped off after release and conversation levels are nearly dead.
According to the report, viewers expressed complaints over “mumbling” in the film and there was also a strong mention of the protagonist selling counterfeit “Harry Potter” books. The report also indicated that viewers were uncertain in their expectations on the production quality before release. Expectations of performance delivered were not met in the minds of the viewers.
For the full report, visit www.wisewindow.com or download here: http://www.wisewindow.com/resources/casestudy-fighting.pdf
About Wise Window, Inc.
Wise Window is in the business of discovering, measuring and continuously reporting “what moves people” as expressed by user generated content across the web, because “what moves people” drives them to express themselves, to influence others, to choose a brand, and to pick one product over another. And because “what moves people” influences spending. Wise Window quantifies attributes and sentiments that lead to a buy decision. The technology driven open platform allows more effective design of products, more responsive and relevant marketing campaigns and increases transaction likelihood.
For additional Information contact sid ( @ ) wisewindow dot com
Website: www.wisewindow.com
Product sites for Entertainment Industry:
www.wiseflicks.com
www.flicktrends.com
www.essencewise.com
###
