San Francisco, CA (1888PressRelease)
February 20, 2009 - The half a million dollar Smile Recovery operation is being launched in the Northern California market in an effort to increase tourism. The plan began this week and the MCCVB has compiled over 150 different deals in Monterey County and is encouraging Californians to log on to www.SeeMonterey.com to get in on the great promotions. In order to facilitate the local tourism industry by driving interest in travel to Monterey County, lodging, food & beverage and attraction partners have come to the table with unmatched offers to entice tourist to take a small vacation with a small price tag.
Some of the unprecedented deals being offered in the Smile Recovery Package: Big Sur River Inn: Free Dinner & Breakfast, with Lodging for two. Starting at $160 a night Sunday-Thursday, excluding holidays. Asilomar Conference Center State Park Package: Overnight accommodations for two, two box lunches, and a day pass for the car to; Point Lobos, Pfeiffer Big Sur, Julia Pfeiffer Burns, and Andrew Molera state parks. Starting at $162. Laguna Seca Golf Ranch: Play a premier Robert Trent Jones Sr. & Jr. signature golf course in the heart of Monterey for only $65 including complimentary golf cart, Cobra golf club rental, and range balls. Call (888) 524-8629 and ask for the MCCVB Spring Special.
The $500,000 in advertising that the MCCVB is placing to jumpstart the local economy will be in newspapers such as the San Francisco Chronicle, and Northern Californian magazines such as Sunset, San Francisco and SacTown, as well as banner advertising and search engine marketing through Google, TripAdvisor and Yahoo. It also dovetails with existing MCCVB programs such as the SeeMonterey.com website, BlogMonterey, Flickr, Twitter and YouTube channels. “With the combination of traditional and on-line media,” states Steve Wille, MCCVB CEO “this assimilates a convergence of capabilities that our destination has never had.” He goes on to say, “This won’t cure the recession, but it is a relevant response to what is happening.”
The creative branding image for the Monterey County Convention & Visitors Bureau was created by Mering Carson, agency to notable California based companies such as California Tourism, Lake Tahoe Visitors Authority, and Disneyland Resort. The Mering Carson philosophy builds a relationship between the consumer and the brand and appeals to the buyer on an emotional level. For Monterey County we ask these questions reminding people why they visit us and encourage them to come back: Can the mist mystify? Can it whisk us away to otherworldly realms that aren’t worlds away? Can spring breezes cast a spell? Can the salt and sunshine make worries disappear and transform us into kings and queens of carefree? Can the air be an elixir? Can oxygen, sea spray and sunshine create a heady potion that wipes away the winter blues and sooths spring fever? Now’s the perfect time to plan your escape to this magical, mystical place. With truly unheard of deals on over one hundred of the best hotels, resorts and attractions of Monterey County, it’s time to take your travel plans off hold. Visit SeeMonterey.com This combination emphasizes the brand identity of Monterey County and underscores and encourages travelers to come to Monterey County, now, so they don’t miss out on fantastic deals being offered.
Hope to see you here and safe travels.
VISITOR INFO.
Monterey County is located 120 miles/192 km south of San Francisco and 345 miles/552 km north of Los Angeles along the classic California corridor. The region boasts 99 miles of prime Pacific Coastline, the Monterey Bay National Marine Sanctuary, three historic missions, 40,000 acres of premium vineyards, 25 golf courses and over 200 lodging properties. Monterey County includes the Monterey Peninsula, Big Sur, North County and the Salinas Valley. The Monterey Peninsula Airport (MRY), just three miles from historic downtown Monterey and minutes from the area’s major attractions, is served by non-stop flights to and from Denver (DEN), Las Vegas (LAS), Phoenix (PHX), Los Angeles (LAX), and San Francisco (SFO). www.SeeMonterey.com.
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