SMC Software Embeds First Real-Time Parking Reservations System on Facebook
Online "social media" has created a totally new "channel" for businesses to engage with their customers. SMC Software believes that those who are able to provide their customers with the ability to actually "transact" business with them while there, will be the ones who benefit most in this environment.
- (1888PressRelease) February 21, 2012 - Oldsmar, Florida - Delivering the future of online reservation solutions for stand-alone or multi-location parking operations, SMC Software announced today that Purchase Park 2 Fly has become the first off airport parking client to have a real-time, white- labeled, Centralized Reservations System (CRS) embedded on their Facebook page. Now, fans of Purchase Park 2 Fly (www.PP2F.org) and visiting travelers who are departing from Westchester County Airport in White Plains, NY can reserve their parking space using a social media connection.
Here is what Philip Sanford, Marketing Director at Purchase College Associate, Inc. had to say about this recent implementation.
"SMC Software's innovation in the online reservation industry has really helped Purchase Park 2 Fly's social media presence. We have an active Facebook page, where customers can ask questions and learn more about our company. Now, thanks to SMC, our customers can also make parking reservations directly from our Facebook page; no need to link out to our Website. With the help we've received from SMC, we have been able to turn our Facebook page into a real "one-stop shop" for our customers. As our list of fans grows, our viral reach grows exponentially. The embedded engine is an easy link for our Facebook fans to share with their online friends. Word of mouth is an extremely powerful marketing tool, especially in today's financial climate where the need to save money is so critical. To know that our fans are committed to helping their friends find us and use our services on Facebook is very reassuring. SMC has not only helped us differentiate ourselves in our industry, but they have helped us solidify our presence moving forward in the ever-growing and increasingly competitive online world."
"One of the things we promise our clients is that we will do everything possible to help them leverage SMC's technology to build their businesses. Providing their social media fans and visitors with the ability to actually transact business does just that," said Mike Harley, SMC president and COO. "This is just one of several new releases that were unveiled at our Annual SmartLuis™ User Conference last month," Harley added.
This cutting-edge strategy will allow SMC's clients to offer special pricing, inventory control and much more through a designated social media channel. SMC has plans to embed its CRS on many of its clients Facebook page by March 1st. Additionally, SMC is adding new marketing services to help its client base control costs and increase revenues through proven practices. This includes search engine marketing (SEO, VSEO PPC), email marketing campaigns, video production, and designing high profile websites.
About SMC Software:
SMC Software, a subsidiary of Smart Marketing Concepts, Inc., provides parking companies (airport, seaport, and municipal garages) with a white-label, web-based, real-time reservation solution for stand-alone or multi-location operations. SMC's proprietary platform is Enterprise-grade and can seamlessly integrate with back-office systems. SMC offers a proven solution for operators to accurately maintain rates, control inventory, and manage multiple marketing channels and partner relationships. SMC's web-based point-of-sale revenue management system integrates seamlessly into its Centralized Reservations System (CRS). SMC has clients throughout North America. For more information, visit www.SMCSoftware.com or call 813.732.9975.