Small Planet Organics First US Tofu Company To Add QR Code To Product Labels
Educating people about the benefits of organic tofu is a big part of our mission. QR Codes provides us with a multimedia platform in a very small footprint where consumers are learning about who is making and what is in their food from Product labels.
- (1888PressRelease) January 13, 2011 - Today, Small Planet Organics is announcing that QR Codes will be on their product labels by the end of the first quarter. After participating in the Food Co-op QR Code shelf-talker pilot program last year, the Vashon, WA organic tofu company has decided to integrate the 2D Code into the design of their packaging. Watch Video: http://www.youtube.com/watch?v=9W6NksMw5wg
What is a QR Code?
A QR Code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR Barcode reader and camera phones. Source: Wikipedia
Education is 80 percent of this business, and has been since day 1. With QR Codes, we can give our customers lots of options to learn more. We can give them new amazing recipes so they know all the tasty ways our tofu can be prepared or give them a video tour on how we produce our tofu, or present them with a coupon for their next purchase. We now have a cost effective communication tool that we can use to tell our story, reward our current customers and attract new customers. It's a window into our lives as food producers.
"We are moving forward to having QR codes on all of our product labels by early 2011," states Phil Spiegel, Creator of Small Planet Organics, "not just Shelf Talkers. When you pick up a Small Planet Organics product, what a great way to use the Internet to more directly connect us with the people we are feeding. As a father & son operation, my son Sage & I, can't think of a better way to complete the circle than by having a tool or vehicle for consumers and supporters to get to know our family and know who is making the food that they are sharing with their family and friends. It's like inviting everyone for a visit or tour and Voila!, there you are."
About Small Planet Organics
Small Planet Organics or Small Planet Organic Tofu is owned and operated by "Tofu Phil" Spiegel. Now producing our products on Vashon Island, WA in collaboration with Island Spring Organics, an organic tofu producer established in 1976. Small Planet Organics brings to the table some of the finest, fresh, certified-organic tofu, and organic ready-to-eat products. Our unique, infused-flavors of Fresh and Savory Baked Organic Tofu: Garlic & Herb, Spicy, Curry, Sun-Dried Tomato, and our Original Firm have been received with acclaim as the "The Best Tasting Tofu on the Planet"! And we have now introduced our new Organic Dip & Spreads, that are also "Out of this World". For more Information, visit: www.smallplanetorganics.com