Skint's Chief Technology Officer Featured in Newly Released Book
Darryl Kuhn recognized for creating and delivering a personal customer experience.
- San Diego, CA (1888PressRelease) March 31, 2012 - Skinit, Inc., the global leader in on-demand personalization technology, today announced that Darryl Kuhn, chief technology officer for the company, has been featured in newly released book, The Customer Experience Revolution. Kuhn was recognized by the authors for his outstanding leadership in on-demand personalization and its effect on the consumer experience.
Written by Jeofrey Bean and Sean Van Tyne, The Customer Experience Revolution demonstrates how businesses remain profitable through exceptional customer experience. The authors describe the elements of customer experience and illustrate in detail the real stories of some of the country's top customer experience leaders - including Kuhn. The book is based on research and live interviews with companies that have adopted customer service principles to become profitable.
Kuhn was featured because he is a thought leader in customer purchase experience. Skinit, under the leadership of Kuhn, has created customer profiles for very specific demographic groups who use Skinit's products. Kuhn started by examining analytic data gathered from the Skinit website and examining third-party demographic and psychographic information data. Using Kuhn's information, Skinit was able to make connections between various themes customers purchase and recommend products that will be meaningful to them.
Kuhn understood that rather than trying to assume he knew what was in the mind of the customer, he needed to review the designs with customers to be sure content was clear. "You have to learn to give up the ego and be willing to live with the results," said Kuhn. "The alternative is to continue to interject your own ideas-guesses-and continue to design experience that your customers don't understand or like or want."
Kuhn oversees Skinit's technology and engineering disciplines including software engineering, coatings engineering, network engineering and is responsible for Skinit's platform architecture and roadmap.
"The Customer Experience Revolution" reveals how Skinit and other leading companies use customer experience to their advantage and the success they experience because of it. The book can be ordered at www.cxrevolution.com.
To learn more about Skinit, please visit: http://www.skinit.com/.
About Skinit, Inc.
Skinit, Inc. is the industry leader in on-demand personalization technology, including the manufacturing and distribution of customized products for electronic devices. Skinit's award winning e-commerce business offers mass customization tools that allow consumers to create branded, personalized protective cases, covers and skins for mobile consumer devices. Skinit offers Fortune 500 companies mass customization technologies through patented on-demand personalization platforms as turnkey solutions in the supply chain with software as a solution. Skinit continues to lead advancements in mass customization with patented solutions in multi-layered first surface permanent decoration and on demand vinyl technologies.