(1888PressRelease)
April 04, 2007 - With over 80o people in attendance, the very publicized Cosa Nostra fashion show by designer Jeffrey Sebelia (http://homepage.mac.com/reveur/JeffreySebelia-Show/index.html) packed in LA’s fashion elite and VIP. Jeffrey Sebelia, the most recent winner of the Emmy-Nominated Bravo Television Show, Project Runway not only featured an amazing collection but also the hottest new beverages to hit the market, which included 420 Artesian Water.
In conjunction with the FLAUNT Magazine, Sebelia’s Fall 2007 men’s and women’s show got a hydrating dose of fine Artesian water from AquaBar, which debuted their latest addition in body hydration called 420 Artesian Water. Guests enter into the new and stylish 2121 Artist Lofts in LA’s Downtown Art District, and were seated in a court yard filled with white chairs surrounded by steel beams and industrial brick walls…setting the mood. The diverse crowd of fashion enthusiasts and professionals, musicians such as Ima Robot (who played a set immediately after the show), Julien K, Cut Chemist, Steve Aoki, Jeffree Star, actress Lisa Edelstein of “House”, “So You Think You Can Dance” host Cat Deeley, local artists and a multitude of fans. Project Runway alumni’s Santino, Nick Verreos and Bradley Baumkirchner also showed their support in attendance. On each seat sat brilliant black and white 420 signs shaped like water molecules wrapping around 420 Artesian Water bottles welcoming guests to their seats, whereby they hydrated themselves before the event got underway. 420 Artesian Water seamlessly blended into atmosphere of mixed the crowd of editors, VIP, musicians and self-proclaimed fashionista’s, as the show ended and Ima Robot from Virgin Records played their set and shunt-down the place. We even caught some attendees sneaking cases of the water out the door to their cars.
About 420 Artesian Water
420 might be the new water on the block, but its origins go back generations. In the middle of the South Island of New Zealand lie The Southern Alps, a mountain range that has been busy capturing rainwater for thousands of years. The rainwater travels down the Alps, deep into the Earth’s crust, where it trips along, under the Canterbury plains before being thrust up in a spring through the only extinct volcanic area of the South Island. The captured water is low in dissolved salts and high in alkalinity, making it the perfect remedy for the busy coffee quaffing and wine swilling acidic lifestyle many of us enjoy. Its unique bottle design and flavor gives it a distinct identity and 420 is perfectly comfortable poolside or in fine dinning environments. 420 is bottled at the source in the Rolls Royce of bottling facilities without coming into contact with outside impurities until the day it’s enjoyed.
About AquaBar, Inc.
AquaBar is a luxury water service based in Beverly Hills that supplies fine establishments and discerning beverage drinkers with premium H2o. We search the globe to bring you the latest in body hydration from all corners of the world. Established in 2005 as a premium bottled water service, our deluxe elixirs are the favorite of gourmands, executive chefs, fine dining establishments, hotels, spas, bars and catering companies all over. Each brand we select is based on purity, taste, quality, value and aesthetics—not dissimilar from their wine counterpart. Our unique business offers luxury water home delivery, distribution for fine establishments, and brand marketing for companies interested in developing their profile within the lifestyle and luxury markets. Unmatched by any other, the AquaBar portfolio consists of unique waters that can only be acquired on-premise and at select venues and locations. Our brands add value to any beverage center and inspire a level of sophistication that can be appreciated by aficionados and novice alike.
To learn more about 420 Water and AquaBar, please contact 310-601-3083 or visit www.aquabar.ws
